INTERACTIVE MULTIMEDIA STORYBOOK FOR PRE SCHOOLERS: READING FOR FUN WITH ANNA

An effective reading for Fun with Anna is an interactive storytelling learning method for children to develop their vocabulary knowledge by exploring many things using their imagination. The objectives of this paper include to develop interactive storybook that focus on vocabulary, helps children recognize vocabulary by giving them graphics to imagine, to identify multimedia elements and to conduct an effectiveness testing on interactive storybook. The interactive multimedia story book was developed based on ADDIE model that is the basic term for the five phase instructional design model consisting of Analysis, Design, Development, Implementation and Evaluation. The effectiveness testing reading for fun with Anna was conducted based on the Pre and Post testing through a case study of a Kindergarten in Melaka, Malaysia. The findings showed that the Post-Test result, who underwent the teaching and learning process using the reading for fun with Anna had a higher achievement level in comparison with the Pre-Test, who experienced the conventional approach to teaching and learning. This paper implies the effectiveness of the reading for fun with Anna in classroom. For future work, it is recommended that the student’s score should record after children do their exercises. The score will be appearing and they can save it under their name. This can build competitive feelings in them to compete with others indirectly it will motivate them to do bette

Communicating change in organizational restructuring: A grounded theory case study

Literature has shown that planned change is accompanied by excitement and hope.People affected by change require quality information.Failure to communicate change may lead to resistance.This paper presents a change involving the amalgamation of two university faculties into one.Within the framework of a case study research design and the used of the Constructivist Grounded Theory for data collection and analysis, the theme of communication during the change process is presented through the experiences and life accounts of faculty members involved and affected by it.The paper ends with useful suggestions for change agents in today's complex organization

ENVIRONMENTAL ONLINE CAMPAIGNS THROUGH WEBSITE INTERACTIVITY: THE CASE OF MALAYSIA ENVIRONMENTAL NGOs (MENGO)

Online campaigns reflect all the advantages; namely speed, low cost, accessibility, customisation, interactivity, and persuasive ability over other media channels. Normally via websites, expensive campaigns could be done not only faster and cheaper, but also successfully (Ward, 2012). Web interactivity seems to be highly beneficial to ENGOs in advocating environmental campaigns and trigger interaction (Petersson, 2010; Ward, 2012). This paper looks into the environmental online campaigns through websites of the environmental NGOs in Malaysia (MENGO); particularly on how is web interactivity structured and employed by the selected the MENGO to conduct campaigns on important issues and encourage dialogue among the audience. In this study, a quantitative method for website content analysis was conducted to investigate the availability of the coded units and to determine on which level(s) the units were placed. Twelve (12) interactivity features were coded, including the placement of units of analysis for interactivity category as units of analysis until the fourth level (Level 0-Level 3). The result demonstrates how the MENGO do not effectively structure and employ the web interactivity to conduct campaigns on important issues and encourage dialogue among the audience. It is suggested that the MENGO should redevelop the interactive website in order to effectively advocate environmental campaigns on important issues and encourage dialogue among the audience. Keywords: environmental NGOs (ENGO), Malaysia environmental NGOs (MENGO), Internet, website, online campaigns, web interactivity

ENVIRONMENTAL COMMUNICATION AND SUSTAINABLE DEVELOPMENT IN MALAYSIA: AN ANALYSIS ON ENVIRONMENTAL NGOs WEBSITES DESIGN

Environmental concern has become increasingly integrated into the public domain and mainstream, traditional, and new media. Investigations into the phenomena of environmental communication (EC) using online advocacy are increasingly trans-disciplinary endeavors. My research question focused on how the websites design of the environmental NGOs in Malaysia (ENGOM) can effectively support the sustainability development in Malaysia. The result shows that the majority of the ENGOM websites met the ‘well designed’ requirements. The outcome of this study can especially helps environmental organisations develop the Internet and the web strategies which take into account the issues examined herein, in order to best utilise this medium for their purposes. The usability test was suggested to evaluate the user’s point of view regarding what constitutes an effective and well designed environmental website.Keywords: environmental communication; environmental NGOs, homepage, internet, web design, web page, websit

UTILIZATION OF LEARNING MANAGEMENT SYSTEM IN HIGHER EDUCATION INSTITUTION IN ENHANCING TEACHING AND LEARNING PROCESS

Learning Management System (LMS) usage help learning process to be more active and productive. However, instructors are not stimulated to use the LMS optimally in their teaching environment. This study was conducted to identify the utilization of LMS in a public higher education institution in Malaysia among instructors. This quantitative approach study, adopts mail questionnaire to 93 instructors at higher education institution. The tools in LMS examined were Groups, Chat, Forum, Announcement, Document, Wiki, Learning Path, Users, Exercises, Course description and Agenda. The result shows low percentages of utilization of LMS from instructors even though they have positive perception towards the potential of LMS in enhancing teaching and learning process. Besides, the study also found that instructors were not exposed much on usage of the tools in LMS. Hence, a suggested LMS framework will be constructed to provide guidance to instructors. Keywords: Learning Management System (LMS), tools, utilization, learning proces

Comparing student's perceptions of blended learning and traditional classroom deliveries in an english professional communication course in a technical university

An interview was conducted to under graduates of Bachelor of Computer Engineering and Electronic who were sat for English Professional Communication course at Universiti Teknikal Malaysia Melaka (UTeM) in Malaysia. This study compares students' perceptions of the overall satisfaction of the course and the delive1ies methods. One group of students were kept in a traditional in-class section, and another group in a blended-learning section in which the primary course delive1y method was partly online, whereby students met in class on a limited number of occasions. Overall perceptions of the course, lecturer/instructor and learning outcomes were positive for both groups. Students depicted strong inclination that they would use the material in their careers. The majority of students in the blended learning section indicated that they would take another elective course using blended learning approach if it were offered. However, some interesting differences were noted. Specifically, students in the traditional setting were more satisfied with the clarity of instruction. Blended-learning students also indicated fitmly that their analytical skills improved as a result of the course. The results suggest that the two delive1y methods were similar in terms of final learning outcomes

EFFECT OF E-MAIL USE ON OTHER COMMUNICATION

The Internet has become the nerve of global communication and became a growing popularity and ubiquity of personal computers and Internet services and part of everyday existence at workplace, home and cybercafés environments. This study examines the effect of Internet (confine to E-mail) use as opposed to other communication media among women’s administrative staff in Malaysia and the United Kingdom. The two universities selected in this study are Universiti Teknikal Malaysia Melaka (henceforth UTeM), Malaysia and University of Brighton (henceforth UB), United Kingdom. This study is motivated by the desire to explore women’s Internet experiences concerning their use of Internet (E-mail). That is to say, its aim is to investigate effect of E-mail use as opposed to other communication media. The focus of the investigation is the use of E-mail patterns. Data was collected from a semi-structured interview and it was carried out among ten women of who are administrative staffs. The study revealed substantial differences on E-mail use between participants in the two countries. Keywords: internet, e-mail, women, university settings, Malaysia, United Kingdom

Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs

Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action.The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose

The Importance of Total Quality Management and Leadership Communication to Enhance Islamic Quality at Malaysian Civil Service

In the leadership communication styles, most of the middle management positions such as managers, assistant managers and those at executives’ level are practicing good leadership communication via enhancing the Islamic quality at Malaysian Public Service. A two-way communication does exist among the staff especially in meetings, discussions and working in team. A good leadership communication among the staff and their involvement are important in Malaysian Civil Service in order to achieve the total quality management objective. Reason being is that the leadership communication is the most important tool and vital part in all organisational operations. Leadership communication could be the basis for understanding, cooperation, teamwork and positive action, which without it such goals would be undermined at Malaysian Civil Service. Two-way communication gives more opportunities to the staff to be involved in discussions and meetings which create the spirit of togetherness in the organisation. The Total Quality Management (TQM) has positively affected job satisfaction, the employees' ability to work together, improve the staff work and builds leadership communication at Malaysian Public Service. Obviously, provide a significance relationship between leadership communication and quality management in Islamic perspectives on job satisfaction among the staff at Malaysian Public Service. Keywords: Total Quality Management