Storytelling: Marketing the Unique Story of Your Farm Business for Success; 2009 Cornell Strategic Marketing Conference Summary

E.B. 2009-22The marketing decisions of today‘s small- to medium-sized agribusiness firms selling agricultural, food, and specialty products are becoming more and more complex. New markets and channels are developing for local products, changing consumer demographics and tastes and preferences are affecting the types of new and emerging products consumers are demanding, new technologies are improving the way products are packaged and increase access to local and distant markets, and alternative business organizations continue to be created that capitalize on collaborative production and marketing synergies, to mention just a few. The 2009 Cornell Strategic Marketing Conference, sponsored by the Agricultural Marketing and Management Program Work Team (PWT), encompassed many of these complex issues, but in a way that addressed that primal question of concern: ?Why should I buy your product rather than someone else‘s?? ?This conference has always been about giving farm producers and valueadded agribusiness operations specific marketing tools and improved marketing skills that they can go back and apply to their business right away,? noted Dr. Todd Schmit, co-conference organizer and Assistant Professor of Agribusiness at Cornell University‘s Department of Applied Economics and Management

Synthesis of fused tricyclic gamma-lactones mediated by manganese(III) acetate.

Exposure of cyclic alkenes bearing a carboxylic acid and a malonate group to manganese(III) acetate and an appropriate copper(II) salt provides the corresponding tricyclic gamma-lactones in good yield

Manganese(III) acetate mediated synthesis of oxygen heterocycles. Influence of copper(II) salts on product distribution.

Unsaturated malonates bearing pendant alcohols yield carbocycles tethered to oxygen heterocycles on exposure to manganese(iii) acetate and an appropriate copper(ii) salt

Iron/Tetramethylethylenediamine-catalyzed ambient-temperature coupling of alkyl grignard reagents and aryl chlorides

Tetramethylethylenediamine (TMEDA) acts as cheap and readily removed ligand in the iron-catalyzed coupling of alkyl Grignard reagents and activated aryl chlorides. The use of TMEDA allows for low ligand and iron catalyst loading as well as an increased reaction concentration and an ambient reaction temperature on a mole scale