PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI MANFAAT TERHADAP MINAT MENGGUNAKAN ULANG UANG ELEKTRONIK OVO DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING

Abstract            This research was conducted to determine the effect of perceived ease of use and perceived usefulness on the interest in reusing ovo electronic money with brand awareness as an intervening variable or mediated by brand awareness. In this research, explanatory research the type of research used is with a quantitative approach. The location of the study was conducted in the Malang city.             The data used are primary data, where primary data is obtained from distributing questionnaires to respondents by google form with a total sample of 100 respondents who are users of OVO electronic money. The analysis method used in this study is divided into three, there is the instrument test, normality test and path analysis.             The results of this study are that the perception of ease of use and perceived usefulness significantly influence the interest in reusing OVO electronic money that mediated by brand awareness. This shows that when someone has the perception that OVO electronic money is easy to use and has many benefits, there will be an awareness of the ovo brand, then followed by an interest in reusing.Keywords : perceived ease of use, perceived usefulness, brand awareness, interest in reusin

PENGARUH KUALITAS PELAYANAN, HARGA, DAN KETEPATAN WAKTU TERHADAP KEPUASAN KOSUMEN (STUDI PADA KONSUMEN JNE KOTA MALANG)

ABSTRACTThis research was conducted at PT. Nugraha Ekakurir (JNE) Line Malang City. This type of research is explanatory research (quantitative research) through a quantitative approach. The purpose of this study was to determine the effect of service quality, price, and timeliness on customer satisfaction. The independent variables used are service quality, price, and timeliness, while the dependent variable is customer satisfaction. The sample used in this study were 100 respondents who were JNE consumers. The data collection technique used a questionnaire. The results of this study indicate that service quality has a positive effect on customer satisfaction, price has a positive effect on customer satisfaction, punctuality has a positive effect on customer satisfaction.Keywords: Service Quality, Price and Time Accurac

Analisis Perbandingan Kinerja Keuangan Bank Syariah Di Indonesia Menggunakan Perbandingan Income Statement Approach (ISA) dan Volume Added Reporting (VAR) (Studi Pada Bank Syariah di Indonesia Periode 2014-2018)

ABSTRACTThis study discusses to discuss and analyze Comparison of Islamic Bank Financial Performance in Indonesia Using Comparison of Income Statement (ISA) and Volume Added Reporting (VAR). Population and sample are Islamic Commercial Banks registered with Bank Indonesia for the period 2014-2018. The data analysis this study used SPSS version 20. The sampling technique used in this study was purposive sampling method and the data testing technique used in this study was normality test, descriptive statistical test and research hypothesis testing. The results of this study indicate a significant difference in Islamic finance when viewed from the ROA ratio with the approval of ISA and VAR. Obtained from the significance of the performance of Islamic banking when seen from the ROE ratio to get ISA and VAR. Obtained from the significance of the performance of Islamic banking when viewed from the LBAP ratio to get ISA and VAR. Obtained from the significance of the performance of Islamic banking when seen from the ratio of NPM by obtaining ISA and VAR. There is no significant difference in the performance of Islamic banking when seen from the ratio of BOPO to ISA and VAR.            The results of this study indicate that: (1) there is a significant difference in the performance of Islamic banking when viewed from the ROA ratio with the ISA and VAR approach, (2) there is a significant difference in the performance of Islamic banking when seen from the ROE ratio with the ISA and VAR approach, (3) there is a significant difference in the performance of Islamic banking when viewed from the LBAP ratio with the ISA and VAR approach, (4) there is a significant difference in the performance of Islamic banking when seen from the ratio of NPM with the ISA and VAR approach, (5) there is no difference which is significant in the performance of Islamic banking when seen from the ratio of BOPO with the ISA and VAR approaches.Keywords: Income Statement Approach, Volume Added Reporting, Financial Performanc

Pengaruh Kualitas Layanan, Citra Perusahaan Dan Kepercayaan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Bank Bri Kcp Unit Lawang)

Abstract The purpose of this study was to determine the effect of Service Quality, Company Image and Trust on Customer Satisfaction. The population of this research is the customers of Bank BRI KCP Lawang Unit. Sampling using purposive sampling method and the number of samples used as many as 85 people. The model used in this study is multiple linear regression analysis. There is an Influence of Service Quality, Corporate Image and Trust on Customer Satisfaction at Bank BRI KCP Lawang Unit. Service quality has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit, Corporate Image has no effect on Customer Satisfaction at Bank BRI KCP Lawang Unit. Trust has a significant effect on customer satisfaction at Bank BRI KCP Lawang Unit.Keywords: Service Quality, Company Image, Trust, Customer Satisfactio

Transformasi Digital Pendidikan Islam Sebagai Upaya Membendung Dekadensi Moral

Dekadensi moral yang menggejala akhir-akhir ini sudah sangat memprihatinkan. Penyimpangan sosial seperti bullying,  pergaulan  bebas,  pencurian, tawuran,  miras  dan  narkoba, social  media  anxiety sampai pada kasus kematian akibat kekerasan imbas dari ketidaksiapan generasi muda terhadap pesatnya perkembangan  ilmu  pengetahuan dan  teknologi khususnya dibidang  informasi. Fenomena tersebut hendaknya ditanggulangi dengan berbagai upaya. Transformasi digital pendidikan islam salah satu alternatif yang dapat dilakukan untuk membendung gejala penyimpangan sosial karena dengannya dapat mengimbangi kemudahan akses berbagai konten negatif di era digital. Tujuan dari penelitian ini ialah mengedukasi kepada para pembaca terkait keharusan terjadinya transformasi pendidikan islam di era digital sebagai upaya merekonsiliasi dekadensi moral di Indonesia, dan membantu  menyadari bahwa pendidikan adalah ruh dari sebuah peradaban yang maju. Penelitian ini menggunakan metode kualitatif dengan teknik studi  pustaka.  Data  diperoleh  melalui  tinjauan  berbagai  literatur  seperti  artikel  ilmiah  maupun buku  yang  berkaitan dengan tema yang dibahas, kemudian dianilisis dan dikembangkan menjadi tulisan. Hasil penelitian ini menunjukkan bahwa transformasi digital dalam pendidikan islam merupakan keharusan sebagai upaya mengurangi dan bahkan menekan dekadensi moral pada generasi muda

Pengaruh Media Sosial Dan Celebrity Endorser Terhadap Minat Beli Ulang Dengan Brand Trust Sebagai Variabel Intervening (Studi Kasus Pada Pelanggan Ms Glow Aesthetic Clinic Malang)

AbstractThis study aims to determine and analyze the influence of Social Media and Celebrity Endorsers on Repurchase Intention with Brand Trust as Intervening Variables in Ms Glow Aesthetic Clinic Malang Customers. The population and sample of this study are 91 customers of Ms. Glow Aesthetic Clinic Malang. In this study data collection techniques used in the form of questionnaires and interviews. The tool used for data analysis in this study is to use a software application in the form of SPSS. Data analysis method in this research uses path analysis (Analysis Path). The instrument test in this study is in the form of a Normality Test, Reliability Test, Validity Test, t Test and Sobel Test. The analysis shows that Social Media and Celebrity Endorser have a direct and significant effect on Brand Trust. While Social Media and Celebrity Endorser have a direct and significant effect on Repurchase Intention. Whereas Brand Trust has a direct and significant effect on Repurchase Intention. Whereas Social media and Celebrity endorser have a direct and indirect impact on the Repurchase intention through the Brand trust.Keywords: Social Media, Celebrity Endorser, Brand Trust, and Repurchase Intentio

Pengaruh Experiental Marketing dan Persepsi Nilai terhadap Loyalitas Konsumen dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Pengunjung Damar Coffee Malang

ABSTRACTThis study aims to determine the effect of experiential marketing and perceived value on consumer loyalty with customer satisfaction as an intervening variable for visitors to damar coffee Malang. The population in this study were all visitors to Damar Coffee Malang City. The sample used is some visitors to Damar Coffee Malang City. The technique used in sampling is accidental sampling technique, the sample selected is 100 respondents. The data were collected using a questionnaire method. The data analysis method used is multiple regression analysis with the help of SPSS software version 14 (Statistical Products and Service Solutions version 14). The results showed that Experiential Marketing has a direct effect on Customer Satisfaction, Perception of Value has a direct effect on Customer Satisfaction, Experiential Marketing has a direct effect on Consumer Loyalty, Perception of Value has a direct effect on Consumer Loyalty, Consumer Satisfaction has a direct effect on Consumer Loyalty, Experimental Marketing has a direct effect on Customer Loyalty. Indirectly on Consumer Loyalty through Customer Satisfaction as an intervening variable and Value Perception indirectly on Customer Loyalty through Customer Satisfaction as an intervening variable.Keywords: Experiential Marketing, Perception of Value, Customer Loyalty and Customer Satisfactio

Pengaruh Kepercayaan, Keamanan dan Kualitas pelayanan terhadap keputusan pembelian online (Study Pada Pengguna Situs lazadaMahasiswa Kos di Kecamatan Lowokwaru Kelurahan Merjosari)

AbstractThe purpose of this study is to examine the effect of trustworthiness and the quality of trust on online purchasing decisions (study on the users of the site www.lazada.co.id boarding students in lowokwaru sub-district of merjosari). This research uses descriptive type. The data used are primary and secondary data obtained using a questionnaire by taking a population sample of 80 (eighty) respondents. The results of this study are (1) trust, safety and quality of service simultaneously influence the Purchasing Decision on users of the site www.lazada.co.id boarding students in lowokwaru sub-district of Merjosari, (2) Trust has no partial effect on online purchasing decisions to the users of the website www.lazada.co.id boarding students in the lowokwaru sub-district of merjosari, (3) Security partially affects the Online Purchasing Decision on the user of the site www.lazada.co.id the boarding students in the lowokwaru sub-district of merjosari, (4) Service quality has a partial effect on online purchasing decisions on www.lazada.co.id site boarding students in lowokwaru sub-district of Merjosari.Keywords: trust, security, product, service quality, buying decision

Pengaruh Ekuitas Merek, Kelompok Rujukan Dan Preferensi Merek Terhadap Keputusan Memilih Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Islam Malang

ABSTRACTThis study aims to determine the effect of brand equity, reference groups and brand preferences simultaneously and partially on the decision to choose a management study program at FEB Unisma. The population using management students of FEB Unisma TA class 18/19 & TA 19/20 known numbers are recorded at the Education Ministry as many as 6,412 students. Determination of the research sample using purposive sampling techniques that have been calculated using the Slovin formula totaling 99 respondents. Analysis using multiple linear regression models. The results of this study indicate that brand awareness is partially significant influence on decision making, brand association partially influences decision making, impression of brand quality partially on decision making, brand loyalty partially on decision making, reference group partially on decision making, and Brand preference partially influences significantly on the decision of choosing. Simultaneously the results of this study are brand awareness, brand association, brand quality impression, brand loyalty, reference groups and brand preferences significantly influence the decision to choose a management study program at FEB Unisma. Keywords: brand awareness, brand association, brand quality impression, brand loyalty, reference groups, brand preferences and decision to choos

Pengaruh Kepercayaan Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Kartu Operator Seluler Simpati Di Desa Barudinding, Kecamatan Gapura, Kabupaten Sumenep, Madura)

ABSTRACTThis study aims to analyze the effect of trust and price on customer loyalty through satisfaction as an intervening variable for mobile operator card users in the village of Batudinding. The population in this study were customers of the sympathy cellular operator who had bought sympathy products with a sample size of 80 respondents. The sample used in this study using judgment sampling method which has been calculated using the Naresh K Malhotra method, amounting to 80 respondents. The analysis uses path analysis. The results of this study indicate that trust and price have an insignificant and insignificant effect on customer loyalty, trust and price have a significant effect on satisfaction, satisfaction has a positive and significant effect on customer loyalty, satisfaction is able to mediate the relationship between trust and price on customer loyalty. Keywords: trust, price, satisfaction, customer loyalt