The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States

Background: User-Generated Content (UGC) videos have received considerable attention in recent years thanks to their great potential for buyers and sellers. However, the effect of this content on consumer behavior remains unclear, especially in the context of developing countries (e.g., Vietnam). By applying the Stimulus-Organism-Response model (S-O-R model), this paper examines the effect of UGC videos on online purchase intention. Moreover, the mediating role of cognitive responses, consisting of perceived credibility, perceived diagnosticity, and mental imagery, is also examined to offer valuable insights to businesses, enabling them to leverage and effectively promote the trends of UGC videos. Method: A convenience sampling method was employed to collect the data. A total of 318 valid respondents participated in this survey. The data was analyzed with the Partial Least Squares Structural Equation Modeling method (PLS-SEM). Results: The findings show that UGC videos have a direct impact on online purchase intention. This paper also verified that cognitive states mediate the relationship between stimuli and subsequent behavioral intentions. Conclusion: Our research findings enrich the literature on consumer’s online purchase intentions by applying the S-O-R framework by highlighting the role of cognitive responses, and improving generalizability by contributing additional consumer behavior findings in developing Asian nations. Moreover, this paper offers businesses insights into the formation of customers\u27 purchase intentions while watching UGC videos. Based on that, this paper raises practical recommendations regarding promoting the UGC video trend and creating UGC videos effectively to improve the cognitive states perceived by customers, including credibility, diagnostic value, and mental imagery

ARSENIC POLLUTION IN TUBE WELL WATER AT HANOI SUBURB VILLAGES

Joint Research on Environmental Science and Technology for the Eart

PERSISTENT ORGANIC POLLUTANTS(POPs) IN VIETNAMESE ENVIRONMENT-A REVIEW OF CONTAMINATION, FATE AND TOXIC POTENTIAL

Joint Research on Environmental Science and Technology for the Eart

The Study of Isomeric Ratios in Photonuclear Reactions Forming High Spin Isomers in the Giant Dipole Resonance Region

We studied the isomeric ratios  in  odd-odd nuclei $^{196}$Au,$^{182}$Ta  and $^{194}$Ir  with    high spin isomeric states  produced  in $^{197}$Au$(\gamma,  n)$ $^{196m,g}$Au, $^{183}$W$(\gamma,  p)$ $^{182m,g}$Ta  and $^{185}$Pt$(\gamma,  p)$$^{194m,g}$Ir  reactions  by  using  the activation  technique  and  $\gamma$-ray  spectroscopic  method  in  the  giant    dipole  resonance  (GDR)  region.  The high-purity natural Au, W and Pt  foils in disc shape were irradiated with bremsstrahlungs  generated from an  electron  accelerator  Microtron.  The  irradiated  foils  were  measured  by  the  high  resolution  $\gamma$-ray spectroscopic system which consists of a Ge(HP) detector and a multichannel analyzer. In order to improve the  accuracy  of  the  experimental  results,  necessary  corrections  were  made  in  the  $\gamma$-ray  activity measurements and data analysis.  The results were  analyzed,  discussed and compared with those of other authors  as well as with theoretical model calculations.  The study shows that the isomeric ratios in  nuclei with high spin isomeric states are much lower than that in low spin isomeric state isomers

ARSENIC POLLUTION IN GROUNDWATER IN RED RIVER DELTA, VIETNAM : SITUATION AND HUMAN EXPOSURE

Joint Research on Environmental Science and Technology for the Eart

Awareness and preparedness of healthcare workers against the first wave of the COVID-19 pandemic: A cross-sectional survey across 57 countries.

BACKGROUND: Since the COVID-19 pandemic began, there have been concerns related to the preparedness of healthcare workers (HCWs). This study aimed to describe the level of awareness and preparedness of hospital HCWs at the time of the first wave. METHODS: This multinational, multicenter, cross-sectional survey was conducted among hospital HCWs from February to May 2020. We used a hierarchical logistic regression multivariate analysis to adjust the influence of variables based on awareness and preparedness. We then used association rule mining to identify relationships between HCW confidence in handling suspected COVID-19 patients and prior COVID-19 case-management training. RESULTS: We surveyed 24,653 HCWs from 371 hospitals across 57 countries and received 17,302 responses from 70.2% HCWs overall. The median COVID-19 preparedness score was 11.0 (interquartile range [IQR] = 6.0-14.0) and the median awareness score was 29.6 (IQR = 26.6-32.6). HCWs at COVID-19 designated facilities with previous outbreak experience, or HCWs who were trained for dealing with the SARS-CoV-2 outbreak, had significantly higher levels of preparedness and awareness (p<0.001). Association rule mining suggests that nurses and doctors who had a 'great-extent-of-confidence' in handling suspected COVID-19 patients had participated in COVID-19 training courses. Male participants (mean difference = 0.34; 95% CI = 0.22, 0.46; p<0.001) and nurses (mean difference = 0.67; 95% CI = 0.53, 0.81; p<0.001) had higher preparedness scores compared to women participants and doctors. INTERPRETATION: There was an unsurprising high level of awareness and preparedness among HCWs who participated in COVID-19 training courses. However, disparity existed along the lines of gender and type of HCW. It is unknown whether the difference in COVID-19 preparedness that we detected early in the pandemic may have translated into disproportionate SARS-CoV-2 burden of disease by gender or HCW type