6,467 research outputs found
Internal market orientation, a novel approach to improve firm performance in China
This study extends knowledge of internal market orientation (IMO) as a management tool to facilitate employer-employee relation. Employing a quantitative research in China, a conceptual model is presented and tested on 275 companies with 3 respondents from each. IMO is examined as a predictor of firm performance mediated by employee commitment and retention. The results support all the proposed hypotheses and highlight the moderating effect of internal customer-supplier relationships and interdepartmental communication. Ownership type as the third moderator indicates different influence of IMO on the posited causal chain. This study contributes in practice by providing managers and scholars with empirical support of IMO’s effectiveness in firm performance in China. It provides managers from different firms competing in China with a new angle to boost firm performance by inspecting their internal market situation as well as to improve it via understanding internal customers better
How To Persuade Non-Mobile Shoppers Into Mobile Shoppers: A Trust Enhancing Perspective
Mobile shopping is getting popular and pervasive. However, the number of mobile users is not parallel to the number of mobile shoppers, because consumers frequently concern about security while conducting mobile transactions. The current study aims to elaborate in what trust enhancing message designs can be used to persuade non-mobile shoppers into mobile shoppers. Drawing on social judgment theory and the model of persuasion, our study has the potential revealing that consumers’ negative attitudes toward ubiquitously using credit cards over the air can be improved by persuasive messages if they are added into the checkout page of a shopping website
Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference
Purpose – The purpose of this paper is to examine the effect of parental and peer norms on idol worship as well as the effect of idol worship on the intention to purchase and obtain the idol’s music products legally and illegally. Purpose – The purpose of this paper is to identify and examine the antecedents and consequence of regional animosity and their impacts on regional media preference. Design/methodology/approach – Computer-assisted telephone interviews were conducted with randomly selected adult residents in Northern (206) and Southern (201) Taiwan. The data were analyzed using structural equation modeling in LISERAL and fuzzy-set qualitative comparative analysis. Findings – The findings reveal that perceived economic threat, economic hardship and dissatisfaction with government economic policy increase home region identification and perceived discrimination, which in turn lead to heightened animosity toward the opposite foreign region. This increasing animosity then affects consumer choice over home region media compared to media originated from the other region. Research limitations/implications – The findings suggest that military and political tensions alone cannot explain why consumers would harbor animosity between one region and another within the same country due to social and economic reasons. The constructs chosen in this research should be seen only as a snapshot but other variables such as a region’s natural environment and its human factors are not taken into account. Future studies would benefit from inclusion of these variables and a wider geographical scope. Practical implications – Several implications are extracted to help marketing and branding personnel better shape their marketing, communication and media strategies, as well as to help government policy makers and political parties revise existing policy to reduce the animosity. Originality/value – By investigating animosity within borders, this study provides fresh insights to help explain how economic factors contribute to increased regional animosity through the mediating effect of regional identification and perceived discrimination. The findings broaden existing understanding about the concept of animosity and its impact on consumer behavior
Optical transitions between Landau levels: AA-stacked bilayer graphene
The low-frequency optical excitations of AA-stacked bilayer graphene are
investigated by the tight-binding model. Two groups of asymmetric LLs lead to
two kinds of absorption peaks resulting from only intragroup excitations. Each
absorption peak obeys a single selection rule similar to that of monolayer
graphene. The excitation channel of each peak is changed as the field strength
approaches a critical strength. This alteration of the excitation channel is
strongly related to the setting of the Fermi level. The peculiar optical
properties can be attributed to the characteristics of the LL wave functions of
the two LL groups. A detailed comparison of optical properties between
AA-stacked and AB-stacked bilayer graphenes is also offered. The compared
results demonstrate that the optical properties are strongly dominated by the
stacking symmetry. Furthermore, the presented results may be used to
discriminate AABG from MG, which can be hardly done by STM
A Study on the Management Effectiveness and Problems of Tribal Colleges in Taiwan
The main purpose of this study is to analyze the development background and objectives of indigenous tribal colleges, and to understand the effectiveness and problems of its management in Taiwan. After SWOT analysis, the main findings are as follows: 1. Advantages: the unique culture of indigenous people is an opportunity for economic development. In addition, the protection of laws and regulations is the main advantage of tribal college. 2. Weakness: under the current economic system, the indigenous people are limited in land use, inconvenient transportation, inadequate agricultural technology, and unsmooth sales channels, which limit their economic development. 3. Threats: because the population flows to the city, the tribal people do not understand what kind of institution the tribal university is, and some of the funds have to be paid by the learners themselves, resulting in the low participation of the tribal people. Moreover, the units that handle tribal college are almost different every year, which affects the preservation of data. 4. Opportunities: the existence of tribal college also provides an opportunity for the inheritance and reconstruction of indigenous culture. Based on the above analysis, this study puts forward relevant suggestions for the management of tribal colleg
Microscale Magnetic Field Modulation for Enhanced Capture and Distribution of Rare Circulating Tumor Cells
Immunomagnetic assay combines the powers of the magnetic separation and biomarker recognition and has been an effective tool to perform rare Circulating Tumor Cells detection. Key factors associated with immunomagnetic assay include the capture rate, which indicates the sensitivity of the system, and distributions of target cells after capture, which impact the cell integrity and other biological properties that are critical to downstream analyses. Here we present a theoretical framework and technical approach to implement a microscale magnetic immunoassay through modulating local magnetic field towards enhanced capture and distribution of rare cancer cells. Through the design of a two-dimensional micromagnet array, we characterize the magnetic field generation and quantify the impact of the micromagnets on rare cell separation. Good agreement is achieved between the theory and experiments using a human colon cancer cell line (COLO205) as the capture targets
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