Strategy implementation and organizational performance: a study of private hospitals

Although there is continuing interest in the concept of strategic planning, very little research has been done to examine whether the extent to which marketing strategies are implemented in private hospitals could explain variations in their organizational performance. This paper aims to present the results of a study that addressed whether there are significant differences in the extent to which marketing strategies are implemented in private hospitals that have high level of organizational performance versus private hospitals that have low level of organizational performance

The effect of strategic marketing planning practices on performance: a study of Australian private hospitals

Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practice is related to private hospitals organizational performance

Marketing strategy, organisational strategy and organisational performance: a study of Queensland’s hospitals

[Abstract]: This research seeks to answer the question of ‘how the marketing strategy process in regional Queensland public and private hospitals, influences organisational strategy and performance?’ This paper proposes a conceptual theoretical model that outlines the relationship between organisational strategy, marketing strategy and organisational performance. The relevance of this relationship will be investigated by using case study methodology with a total of ten regional Queensland public and private hospitals participating through semi-structured interviews with hospital staff. The theoretical and practical contributions of this research are: (1) the establishment of a hospital typology, (2) the establishment of marketing strategy formulation processes, marketing strategy implementation processes and marketing evaluation and control processes which emerge within the health care industry and (3) the establishment of the extent to which organisational strategy has emerged within regional Queensland hospitals

An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals

The purpose of this paper is to propose a conceptual framework investigating the relevance of emerging marketing strategy. The research is presented in the context of the health care industry, specifically regional Queensland hospitals. Through focusing on emerging marketing strategy and its relevance, this paper provides a conceptual model that examines the strategy components of environment, implementation and evaluation and control. The investigation of the use of emerging marketing strategy in regional Queensland hospitals is of importance as the view of marketing in health care tends to be misinterpreted