Adoption of Mobile Service UpgradeL New and Current Users

The third generation (3G) mobile channels allow individuals to download digital content in anytime, at anywhere. The 3G mobile services include services like peer chatting, mobile games and movie download. While many studies explore why individuals adopt 3G mobile services, most of them consider 3G adoption to be a new technology adoption. Will users’ experience on older version of mobile services (e.g. 2G and 2.5G) influence their adoption decision on their 3G adoption? Hypotheses linking variables based on diffusion innovation technology and user’s mobile services usage background were developed. We conducted a survey and collected 175 responses. Our findings establish that different factors affecting users who have used the older version of mobile services and users’ decision to use or not to use 3G mobile services is a service upgrade decision, rather than an adoption decision

Home Computer User Security Behavioral Intention: A Replication Study from Guam

This replication study is a methodological replication of Study 1 of Anderson and Agarwal (2010) (A&A) using data collected from Guam to investigate information security (InfoSec) behavioral intention. This study also extended the A&A Model by examining the effect of gender on each construct of the model. Our findings are very similar to those reported by A&A, and indicate that the model is generalizable to the population on Guam. We also observed the effect of gender on several constructs of the model. As this study cannot confirm whether the slight differences between the result of A&A and this study are related to cultural differences, we suggest future replication studies be conducted to examine how culture would affect our security behavior intention. We also suggest practitioners consider gender as an important factor when designing mechanisms to encourage people to practice information security behavior

An Exploratory Study on the Impact of Trust on Different E-Payment Gateways: Octopus Card Vs. Credit Card

The study of trust of consumer on Business-to-Consumer (B2C) E-commerce is one of the key research interests of Information Systems (IS) researchers. In this research, we investigate the impact of trust on two different E-payment gateways, viz. online credit card payment system and the hypothetical online Octopus card (a stored-value smart card) payment system. Based on the model developed by Gefen et al. (2003) and McKnight et al. (2002a), we synthesize our own research model by incorporating disposition to trust, and trust and its antecedents with the Technology Acceptance Model (TAM). An online survey was conducted on the Government-to-Citizen (G2C) E-commerce portal of the Hong Kong Government and 2,481 usable responses were collected. The empirical result shows that consumers in Hong Kong are using different trust building processes to consider their adoption for E-payment gateways

The Impacts of Information Privacy, Monetary Reward, and Buyers’ Protection Excess on Consumers’ Utility Using E-payment Gateways: A Conjoint Analysis

This paper reports our findings on the impacts of information privacy, financial reward, and buyers’ protection excess on consumers’ utility using E-payment Gateways. We invited users of the G2C E-government Portal of Hong Kong to participate in an online experiment and collected data from 1,795 subjects. From our conjoint analysis, we find that monetary reward has the most significant impact on consumers’ utility among the six design attributes of E-payment Gateways investigated in this study, i.e. monetary reward, online transfer of information, acceptability, buyers’ protection excess, anonymity, and physical control. We also observe that there is a gender impact on the relative importance of these attributes

An Examination of the Impact of Gender and Culture on Facebook Privacy and Trust in Guam

Facebook, the world’s largest social network, allows users to develop a profile containing personal information. Users may choose privacy settings to control information access, but improper settings risk personal exposure. Several US studies examining gender differences in privacy management found that females have more privacy concerns. This study investigates gender differences in Facebook privacy settings among college students in Guam, a US territory whose ethnicity and culture differ from mainland US. Results show that neither gender trusts Facebook nor feels Facebook protects them. Significant differences in number and type of privacy settings indicate females are more security conscious. Gender differences exist in three of Hofstede’s five cultural factors, but only Masculinity-Femininity significantly influences perceptions of Facebook Privacy and Facebook Trust. There is also evidence of “privacy paradox” phenomenon. Summarizing for the case in Guam, the findings indicate that culture, in particular Masculinity-Femininity, influences the formation of perceptions regarding both trust in social media and the privacy protection provided by social media, while gender can influence the protective measures actually taken by individuals

Consumers’ Online Brand Attacking and Defending Under Ideological Polarisation: A Case of Cantopop Group “Mirror”

This paper reports the preliminary findings of a netnographic case study that investigates how online brand defending and attacking behaviours are influenced by ideological polarisation. Mirror, a Cantopop group from Hong Kong that pro-Beijing Internet users have targeted, has been selected as the subject of this study. Our preliminary findings show that online brand defending and attacking behaviours for or against a brand may be explained by a modified, looped Belief-Action-Outcome (BAO) framework under ideological polarisation, which complements existing research on Internet users’ impact on brand management and sheds light on politically-driven online brand-attacking behaviours. Results also show that brand-attacking behaviours would further polarise, and thus de-stabilise society. We plan to collect and incorporate further data for more in-depth analyses for building a holistic model to explain the relationships of ideological polarisation on brand defending and attacking behaviours, and their impacts on business and organisation strategies

Consumer E-Service Evaluation in Hong Kong Online Music Subscription Service Industry

This study investigates into factors affecting the success of E-service using a research model grounded on the Updated DeLone and McLean Information System Success Model (DeLone & McLean, 2003). Fourteen factors originated from four constructs, i.e., system quality, information quality, service quality, and vendor dimensions, are included in our research model. Using the online music subscription industry in Hong Kong as the platform of our investigation, we examine the associations between these four constructs and customer preference in the online music subscription service industry in Hong Kong. We collected data from 135 college students from Hong Kong to test our model using the Analytical Hierarchy Process (AHP). We show that each E-business success construct in our model has different levels of importance in E-service success in the online music subscription service industry. Our findings provide decision makers of E-business firms with useful insights to enhance their E-service quality

The Use of Social Media for Engaging People with Environmentally Friendly Lifestyle: A Conceptual Model

Some recent research has investigated factors affecting household recycling and waste reduction behavior (Ho and So, 2017; Nishio and Takeuchi, 2005) in traditional media platforms like newspaper, radio, and television, but scant related to social media. In this study, we develop a conceptual model for comparing how traditional media and social media can be used as platforms for promoting and engaging young people in adopting an environmentally friendly lifestyle. We are particularly interested in the impact of social media on the engaging young people because: (i) there is huge population of young and active users on social media; and (ii) prior research reports that social media may contribute for value co-creation (See-To and Ho, 2014) in a marketing campaign through the interactions among the users and the owner of the social media, thus affecting the users’ behavior accordingly

A Study on the Effects of Product Types and Culture on the Level of Use of BIN Auctions by Sellers

Unlike most previous studies on Buy-It-Now (BIN) auctions, this study investigates factors that affect the level of use of BIN auctions by sellers. This study proposes a conceptual model in which product types and culture are two important factors affecting sellers’ decisions on the level of use of BIN auctions. The empirical investigation exhibits that sellers of homogeneous products are more likely to use BIN auctions than sellers of heterogeneous and antique-like products do. The result also shows that the level of use of BIN auctions can be explained by the Hofstede’s Culture Dimensions. While power distance brings a positive impact, uncertainty avoidance and individualism bring negative impacts on the level of use of BIN auctions by sellers. The results provide valuable insights for sellers and Internet marketplace operators to refine their business strategies and their plans for expanding their businesses to overseas markets

Educational Usage of Mobile Devices: Differences Between Postgraduate and Undergraduate Students

The rapid increase of smartphone usage in recent years has provided students the opportunity to participate in mobile learning (m-learning) anywhere, anytime. Academic institutions are also following this trend to launch many m-learning services. This article investigates the differences of the user needs between undergraduate (UG) and postgraduate (PG) students though an online survey with 140 Library Information Systems (LIS) subjects in a Japanese university in order to provide solid foundations for future m-learning studies. We find that UG and PG students do not show significant differences in adopting m-learning by smartphones despite the fact that they have different learning patterns. The m-learning frequencies of smartphones generally range from weekly to monthly, where using search engines is the most frequent, and reading academic resources is the least frequent. They tend to use these services for handling their daily routines (such as search engine, social networks) rather than their academic activities (such as using online databases to search for academic materials). Further, the results also show that content displaying issues (e.g., small display screen, text unable to enlarge) are barriers for most subjects in using these m-learning services