武庫川女子大学生の鳴尾周辺における行動様式 : 街と大学の共生を目指して

The students of Mukogawa Women\u27s University are a member of Naruo town, and their behavior give various influences to Naruo town from the viewpoint of economic and a town images. And so I did questionnaire investigation to understand their behavior around Naruo area. This is a first stage of study to think about symbiosis of a town and a university

広告コピーの解釈多元性に関する研究 ―美容関連製品のキャッチコピーをケースにして―

Advertising copies that are messages from companies to consumers are having some influences on our lives. Consumers sometimes form product images by interpreting advertising copies. Therefore companies try to tell a message to a consumer as possible precisely. But among advertising copies exist various ways of interpretation. Several consumers may give the same meaning to a given advertising copy, but give different meanings to another advertising copy. We conduct a case study using a framework of meaning dimension（akaoka 1995） and make some considerations about factors affecting a variety of an advertising copy

グループ間におけるブランド意味解釈の構造的考察

A brand possesses multiple meanings. The nature of interpretation that is given to a brand depends on the perspective from which such a brand is viewed. Consequently, instead of providing a clear content meaning of individual brands, it is important to assess the relationship a brand possesses with respect to a number of related brands through a structural interpretation of brand meaning. In this respect, the following form the objectives of this thesis. 1) By using a framework that considers the structural interpretation of brand meaning (Akaoka, 1995), conduct an examination into whether there exist differences in the structural meaning of brands or not as given by groups. 2) From strategic perspective, identify the important factors that affect the structural meaning of a brand

スマートフォンの普及による若者の電車内行動の変化 ―OOH への影響を考察する―

When considering the lifestyle of young people in recent years, a smartphone is an indispensable tool and it can be said to have great influences on their lives. On the other hand, advertising, such as television and internet are abundant in the streets. Especially, OOH（Out Of Home media） such as transportation advertising and outdoor advertising has been the focus of attention. This is because opportunities to see outdoor media have been increasing with an increase of young people’s going-out time. Then what do young people do during going out? On weekdays, young people as students are spending a lot of school hours and the way to the school in the train. In such a situation, it will be said that a hanging poster in a train is an important advertising media. However, we can see young people addicted to a smartphone in a train. They don’t seem to be seeing a hanging poster. It is guessed that using a smartphone has a possibility to give a certain influence on advertising. Therefore, in this thesis, we’ll clarify the following two points. What kind of influence has the spread of smartphones had on young people’s behavior in a train? What kind of influence has the behavioral changes in a train had on advertising in a train

缶入りコーヒー飲料における「味覚基準」をめぐる競争の経緯

The canned coffee market has been growing since 1969, when UCC first manufactured and introduced this product on the world market. In less than thirty years, many companies have been entered this market. The result is the emergence of keen competition in the canned coffee market. This thesis assesses the circumstances leading to the development of competition in canned coffee market from taste-standard perspective. Taste-standard is the recognition of a common taste by all interested party such as manufacturers and consumers among others in the market

Tibial Tunnel Positioning Technique Using Bony/Anatomical Landmarks in Anatomical Anterior Cruciate Ligament Reconstruction

Because various biomechanical studies and clinical results have shown the effectiveness of an anatomical approach for anterior cruciate ligament (ACL) reconstruction, this approach has become gradually commonplace to improve postoperative performance. Standard tunnel positioning methods with accuracy, reproducibility, and adaptability to varied concepts are essential for the success of anatomical ACL reconstruction. However, there were no standard tibial tunnel positioning methods to satisfy these conditions. This technical note reports our tibial tunnel positioning technique using bony and/or anatomical landmarks for anatomical ACL reconstruction