Plan de negocio de la empresa "Janpi Cuna"

"Janpi Cuna" comes from the idea of improving quality of people`s life who prefer natural medicine to drugs. The core concept is that the store will sell medicines not industrially processed. This will use the immense variety of plants existing in the Ecuador with medicinal applications; much of which is unknown by the majority of the people. This way we will take advantage of Ecuador’s magnificent biodiversity and its ancestral knowledge, complying with the parameters of the new productive matrix. At present, pharmaceutical companies have seen healthcare as a business of great dimensions setting aside the true commitment to the integrity of the human being and ethics. This can be shown, for example, with the abuse of antibiotics and chemotherapy with extreme side effects in many cases. The progress of science in this field has developed palliatives that favor more drugs consumption without reaching the cure for great diseases such as AIDS or Cancer. It is important for the country’s development and for the new productive matrix that Ecuador introduces itself to the world through access to new (although very old) forms of healing with endemic products from its natural regions. To do this, "Janpi Cuna" will be a very important player Through this study “Janpi Cuna” is stablished as a store located in the Valley of Cumbayá to attend a niche segment of people seeking for natural medicine as alternative care for health; by carrying out various financial projections in various scenarios and simulations it is shown how viable the project is with high profitability, achieving a positive VAN (US $43,802) and a TIR (96.4En la actualidad, las empresas farmacéuticas han visto el cuidado de la salud como un negocio de grandes dimensiones, dejando de lado el verdadero compromiso con la integridad del ser humano y la ética. Esto podemos evidenciarlo, por ejemplo, con el abuso de antibióticos y quimioterapias, con efectos secundarios extremos en muchos casos. El avance de la ciencia en este ámbito ha creado paliativos que favorecen al consumo de más fármacos, sin llegar a la cura de grandes males como el sida o el cáncer. Es importante para el desarrollo del país y para la nueva matriz productiva que el Ecuador se presente al mundo a través del acceso a nuevas, aunque antiquísimas, formas de curación con productos endémicos de sus regiones naturales. Para esto, “Janpi Cuna” será un agente muy importante. A través del presente estudio se establece a “Janpi Cuna” como una tienda ubicada en el valle de Cumbayá para atender a un segmento de mercado específico que busca en la medicina natural una alternativa para el cuidado su salud; y que, realizadas distintas proyecciones financieras en varios escenarios y simulaciones, muestran al proyecto como viable y de alta rentabilidad, logrando un VAN positivo (US$43.802) y una TIR (96,4%) mayor que la tasa de descuento (25,28%)