The social character of parental and adolescent television viewing: An event history analysis

Contains fulltext : 56028.pdf (publisher's version ) (Open Access)The amount of time that people spend on watching television is a matter of social concern. In the past, several approaches have been developed explaining why people expose themselves to television, most notably the Uses and Gratifications approach. Building on an action theoretical framework, it is argued that the influence of routinization and situational context of television viewing (including the role played by others) should receive more attention. This approach is then applied to media use in households, with an emphasis on how adolescents and parents influence each other's television viewing. Event history on data from 55 Dutch households (including 86 adolescents and their parents) show that the influence of parents and their adolescent children is reciprocal, that is, not only do parents influence their children, but children also influence their parents. This influence does, however, not increase during the teenage years, nor does parental influence diminish during those years

Transcending Uses and Gratifications: Media use as social action and the use of event history analysis

Contains fulltext : 54581.pdf (publisher's version ) (Open Access)It is argued that since its institutionalization in the 1970s, Uses and Gratifications research has been heavily influenced by applied economic theories about Expectancy Value and Subjective Expected Utility. Underlying these theories are assumptions about the acting individual having full mastery of situations. This idea is contrasted with the way in which action theory portrays action. Here, mastery of situations is not assumed at forehand, but depends on the situation and is something that has to be achieved. Action theories further emphasize the influence of others. Applying these ideas to the study of media use means that more attention has to be paid to processes of gaining mastery, to situational influences, and to the influence of others. It is argued that discrete-time event history analysis may be a valuable tool to accomplish this. This may contribute to the study of several important questions in communication research, regarding audience flow and audience selectivity, and the social uses of media use