Promoting fan labor and all things Web : A case study of Tosh.0

Television programs are increasingly paired with interactive media platforms in attempts to reach fragmented audiences though a medium where millions are now seeking entertainment—the Internet. Programs\u27 online presences are cultivated and promoted by paid staffers and unpaid fan laborers. Producers monetize fan activity by guiding its form on their sites. Utilizing the concepts of sticky and spreadable media, an analysis of the Comedy Central show Tosh.0 Web site demonstrates how producers can promote particular types of interactivity through the content and architecture of a multimodal Web site. By designing a site that centralizes the use of popular social media, the producers of Tosh.0 concentrate fans and benefit from their creative labor. Furthermore, this study serves as a test for the scope and usefulness of the concepts of sticky and spreadable media in revealing strategic Web site design that encourages specific types of user participation

Introduction to Professional Development: A Business Communication Approach

This book was created to service the BCOM 210: Introduction to Professional Development course in the Department of Applied Business Studies (ABS) in the Robbins College of Business and Entrepreneurship (RCOBE) at Fort Hays State University (FHSU). The course is required for several ABS majors and a popular elective among RCOBE students. BCOM 210 uses concepts from business communication to assist students in understanding their professional desires and forming a plan for their career futures.https://scholars.fhsu.edu/all_oer/1004/thumbnail.jp