24 research outputs found
European Integration and Europeanisation: Benefits and Disadvantages for Business. Bruges European Economic Policy (BEEP) Briefing 29/2013
European integration is a project of great economic importance for the 500 million
consumers and 21 million companies in Europe. With the economic borders between
Member States removed, Europeanisation becomes inevitable for companies. The paper
proposes a framework to analyse the benefits and disadvantages for business that come
with the process of European integration, structured according to the logic of the four
fundamental freedoms of movement within the Internal Market (freedom of movement of
goods, services, capital and people) complemented by the section on technology and
innovation, and the general EU regulatory environment. Whereas the business decisions
need to be taken on a case-by-case basis, taking into consideration firm’s own capabilities
and resources as well as industry specificities, several recommendations for companies
willing to Europeanise are made, based on an analysis of the regulatory macro-environment
of the EU. Above all, any company willing to be successful in the EU has to become a
learning organisation, responsive to the advancements of the macro-environment. The
ability to anticipate the regulatory developments and to adjust one’s own business and
corporate strategy accordingly is the key to achieving sustainable competitive advantage in
the European Union
Vodafone Facing the EU Roaming Regulations. Bruges Series on European Business Cases 02 / 2015
EU institutions have consequently made telecoms integration! in the European Union a priority
through programmes such as the "Digital Agenda". Three Roaming Regulations were adopted in 2007, 2009 and 2012 introducing caps on roaming fees until 2022 to foster competition and market integration while ensuring affordable roaming prices for consumers.
The Roaming Regulation packages faced strong industry resistance. The imposed price caps were believed to be too low to reflect the true costs of data and were therefore perceived as the reason for cutbacks in infrastructure investments. This case will analyse how Vodafone reacted to the capping of roaming fees, with particular reference to its lobbying strategy
Turbulent Waters: Viking Line and the Accession of Estonia to the European Union. Bruges Series on European Business Cases 01 / 2015
The historical shipping routes between Helsinki/Turku, Finland and Stockholm, Sweden have been
operated for decades as duopolies with some insignificant fringe competition. Although the traffic to
and from Estonia was already lively and its effects were being felt by Viking Line, the Estonian accession
in 2004 had a profound effect; it offered an opportunity to cut costs by flagging ships over to Estonia
and by introducing Estonian salary levels for the on-board workforce, thus significantly reducing
personnel costs. This business case analyses the response of Viking Line to this changing environment
Manajemen Strategik Keorganisasian Publik
Manajemen strategik memiliki cakupan yang sangat beragam, baik secara teoritis maupun aplikasinya. Berdasarkan atas pertimbangan keberlangsungan penciptaan dan penyampaian nilai pada setiap fungsi organisasi, maka manajemen strategik dideskripsikan sebagai suatu kesatuan proses manajemen yang berulang-ulang serta kemampuannya untuk mendisribusikan dan mengembangkan nilai bagi pemangku kepentingan. Pembahasan buku ini dimulai dari organisasi- nilai kemasyarakatan dan manajemen, perbedaan antara organisasi publik dan swasta, strategi sebagai energi penggerak organisasi, manajemen strategik pada organisasi-organisasi publik, unsur-unsur pengedalian, analisis SWOT, teori struktur organisasi, dan perencanaan organisasi.xxiv, 265 hal.; ilus.; 25 c