A STUDY ON THE LEARNING APPROACH OF THE MALAYSIAN ADULT STUDENTS

The purpose of this study is to identify the learning approach of the Malaysian adult students enrolled in continuing education. The non-experimental design method was used for the study and the 2-Factor Study Process Questionnaire was used for data collection on learning approaches. The questionnaire was found to be valid based on factor analysis and reliable in this study with reliability estimates of approximately r=.7 for both constructs using the Cronbach Alpha method.  The sample consisted of 45 adult students who were enrolled in an Executive Diploma program in one public university in Malaysia.  The findings of this study indicate that the adult students tend to adopt deep learning approach in their learning process. Test of significance on differences reveals that there are no significant group differences in the mean scores on deep learning approach regardless of gender, age group and work experience of respondents. It can be concluded that adult students tend to be deep learners rather than surface learners and education institutions need to take this into account their teaching and learning orientations to support adult students.  For future research, this study offers validated measures of learning approach that can be used by future researchers in the similar research setting in Malaysia

Personality traits and customer-oriented behavior in the health tourism hospitals in Malaysia

The purpose of this paper is to investigate the relationship between personality traits and customer-oriented behavior in the Malaysian health tourism hospitals.The respondents were consisted of nurses in the 13 health tourism hospitals in Malaysia. Data were collected by using administered on-site questionnaires and the constructs of this study were developed from past researchers with tested validity and reliability.Multiple regressions were employed to test the relationship between personality traits and customer oriented behavior. The findings of this study revealed that openness to experience and conscientiousness were significantly and positively related to customer-oriented behavior.These findings may be of help to healthcare managers to select the right candidates for customer-oriented nurses

The moderating effects of group culture on the relationship between personality traits and customer oriented-behavior in the health tourism hospitals in Malaysia

The purpose of this paper is toexamine the moderating effect of group culture on the relationship between personality traits and customer-oriented behavior in the health tourism hospitals.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Hierarchical regression analy sis wasperformed and found statistical significant relationship between personality traits and customer-oriented behavior as well as positive moderating effects of group culture

A conceptual analysis of personality traits, emotional intelligence and customer-oriented behaviour among Malaysian nursing students

Recently, healthcare sector is facing increasing challenges and growing expectations from the patients. Ministry of Health Malaysia received increasing number of complaints for public hospitals on unsatisfied service quality which involved nursing services. Satisfaction with nursing services has been reported to contribute more significantly than any other service to overall perceptions of healthcare service quality. Researchers reported the new generation of nursing graduates were being criticized for their dissatisfactory attitudes towards patients and deterioration in the standard service delivery performance which has been identified as the contributing factors to the increasing number of complaints and criticisms on nurses. Customer-oriented behaviour has been validated as an essential approach to achieve higher quality of care and improving patients’ satisfaction with the healthcare service delivered. Owing to that fact, this paper aims to impart a conceptual analysis of the mediating effects of emotional intelligence on the relationship between big five personality traits and customer-oriented behaviour among Malaysian nursing students. This paper is guided by trait theory and emotional intelligence theory in establishing the proposed theoretical framework. Our conceptual analysis suggests that emotional intelligence significantly mediates the relationship between big five personality traits and customer-oriented behaviour. In addition, this study provides an avenue to researchers to examine nursing students’ customer-oriented behaviour level and its relationship with big five personality traits and emotional intelligence. It also offers a beneficial guideline for Student Recruitment Department of nursing colleges to enrol the best candidates with the right personality traits into the nursing program and lead towards the sustainability of nursing care quality deliver by the future nurses

The state of customer oriented-behavior in the health tourism hospitals in Malaysia

The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descriptive analysis and test of significant differences were employed to investigate the state of customer-oriented behavior among nurses in the health tourism hospitals.The findings revealed that the level of customer-oriented behavior among the nurses was high and the re were significant group differences in the level of customer-oriented behavior among the nurses’ gender, age group and years of work experience. These findings may be of help to healthcare managers to train their nurses to become more customer-oriented

Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020

The marketing strategy is defined as an organization's integrated pattern of choices about products, markets, marketing activities, and marketing resources that add value to customers' interactions with the company and thus enable the company to achieve specific goals. Despite a growing interest in marketing strategy in SMEs, bibliometric and network analyses of marketing strategy in SMEs are uncommon in the vast literature. In order to close this gap, a bibliometric analysis of all publications in the Scopus database from 1989 to 2020 was conducted. Upon analyzing 202 articles, several parameters were determined, namely the trends in publications, prolific authors, productive journals, countries, academic institutions, research topics, and propose research opportunities for future research. The results suggest that C. Guräu from France is the most prolific author in this field, while the journal with the most publications in marketing strategy in SMEs is the Journal of Small Business and Enterprise Development. This present study also discovered that Indonesia led the number of publications in marketing strategy in SMEs with 30 total publications. Upon further systematic analysis using VOSviewer, 15 keywords were listed. Lagging far behind marketing strategy and SMEs, other relevant keywords are “Social Media” (frequency count: 11 times), “Business Performance” (8 times), and “Entrepreneurship” (7 times). These keywords give us an idea of the most research topics covered in the SMEs articles. Building on the outcomes retrieved from this analysis, researchers may better plan their studies and contribute better insights into their empirical investigations

Consumer perceived value of organic vegetables: Does ethnic group matter?

This study examined the role of ethnic groups on factors influencing the perceived value of organic vegetables among consumers in Malaysia. An online survey questionnaire collected 385 responses. Partial least squares-structural equation modeling (PLS-SEM) was used to assess the validity, reliability, hypothesis testing, importance-performance map analysis (IPMA) of the study constructs. Partial least squares-multi-group analysis (PLS-MGA) was employed to examine whether there are significant differences among various ethnic groups. The findings revealed that food safety concerns, health concerns, and trust in organic food claim significantly influenced the consumer perceived value of organic vegetables. This study offers new findings regarding the role of ethnic groups in explaining significant differences among consumers toward the perceived value of organic vegetables. It also provides essential information to the ministry of agriculture, organic farmers, dealers, and retailers in developing marketing strategies and expansion plans to achieve higher household expenditures on organic vegetables

Factors influencing the intention to use e-wallet: an extended hedonic-motivation system adoption model

Around the world, e-wallets have transformed the way people pay for goods and services. Moreover, the Malaysian e-wallet development scene has seen a convergence of a utilitarian payment service and hedonic elements, transforming the perception of consumers towards a typically mundane commerce transaction process. The e-wallet application is a model of contemporary information system that integrates design lessons from the gaming domain into a non-gaming domain in order to capture users' attention and evoke an affective response, that aims to drive e-wallet adoption. Despite e-wallet services receiving much publicity in Malaysia, bank transfer and card payments continue to dominate as e-wallet payment platform struggle attract consumers’ adoption. This is an explanatory research underpinned by an extended Hedonic-Motivation System Adoption Model (HMSAM). Accordingly, this research addresses the limitation of the TAM model typically used in the Malaysian context by proposing an alternative approach that takes into account the utilitarian motivation of perceived ease of use and perceived usefulness; the intrinsic motivation of curiosity, joy, control and gadget love in explaining the intention to use e-wallet. This conceptualization has potential to make significant theoretical and practical contributions to the study of extrinsic and intrinsic motivation predictors and e-wallet use intention in Malaysia

The mediating role of brand love in predicting green purchase behaviour of organic cosmetic products

This paper looks into the past studies pertaining to green purchase behaviour, particularly across the cosmetics industry, which is still scarce in number despite its flourishing business and gaining much attention from the industry players. The literature affirms a pressing need to assess green purchase behaviour in organic cosmetics as cosmetic users are unprotected from side effects due to use of skincare and cosmetics products. As such, this study investigated the factors that influenced green purchase behaviour towards organic cosmetic products. From the lens of the Theory of Consumption Values (TCV); perceived quality, perceived price, peer influence, knowledge, health consciousness, and brand love were incorporated into the conceptual framework of this study. Essentially, correlations among perceived quality, perceived price, peer influence, knowledge, and health consciousness of green purchase behaviour in organic cosmetics were assessed. The mediating role of brand love was examined in the research model. This study involved cosmetic users within the vicinity of Malaysia and 147 minimum samples had been required for this study based on the Partial Least Square – Structural Equation Modelling (PLS-SEM). Judgemental sampling techniques and quantitative approach were adopted, along with SPSS and SmartPLS as the analysis tools. This study offers theoretical and managerial implications in the area of green purchase behaviour