PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI PENGUATAN EKONOMI KELUARGA

The purpose of this activity is to increase the knowledge of MSME actors in utilizing the internet and technology to support the marketing of their products and to encourage MSME actors to transform into online markets in order to expand the reach of their target market or consumers through digital marketing. In the current era of the Covid-19 Virus, the income of MSME actors is reduced because consumers prefer to shop online rather than in person. SMEs must find the right strategy to increase their sales during the pandemic in order to survive. The programs that have been implemented are: (1) Socializing the Importance of Online Marketing, (2) Training on Account Creation/Marketplace Stores, and (3) How to Upload Products. Which will be held in February 2022 at Mega Regency Blok H RT 005/RW 009, Sukasari Village, Serang Baru District, Bekasi Regency. By using the Hybrid method. Through the above activity program, MSME actors have become more aware of selling online on the marketplace in order to increase product sales and strengthen the family economy during the current pandemic

PENGUATAN EKONOMI KELUARGA MELALUI SUBSISTENSI PRODUKSI

Strengthening the family economy through subsistence production is an important activity during the COVID-19 pandemic. Savings in expenditure by producing the goods needed by themselves, helps maintain family economic stability which in turn has an impact on the stability of family welfare. The program to strengthen the family economy through subsistence production aims to help housewives in an effort to save household expenses productively. The method applied in the socialization of this program is done with lectures and practice in the form of videos uploaded through the Watshaap group. Participants in this program are 52 housewives in Pedurenan Village, Mustika Jaya, Bekasi City. The enthusiasm of the program participants was supported by the cooperation of the village apparatus, especially the Lurah woman and the head of the PKK of the Pedurenan village, Mustikajay

SOSIALISASI DAN PELATIHAN DIGITAL MARKETING MELALUI PLATFROM APLIKASI GOBIZ MERCHANT PADA UMKM DESA SUKADAMI

Pandemi Covid-19 telah membuat mayoritas sektor ekonomi terutama UMKM menjadi tidak berkembang. mayoritas pelaku UMKM tidak bisa berkembang dan banyak yang berakhir pada kebangkrutan. Hal inilah yang membuat, pelaku usaha UMKM mengubah strategi penjualan melalui skema digitalisasi. Skema digitalisasi yakni dengan memanfaatkan market place (perantara) dan menggunakan media sosial sebagai teknik pemasaran. Selain itu pelaku UMKM digital harus dapat bersinergi dengan warganet dalam pemasaran produk dan jasa. Dengan demikian skema pengembangan UMKM digital dapat menjadi salah satu alternatif menyelamatkan pelaku usaha di tengah pandemi Covid-19. Artikel ini menggunakan metode studi kepustakaan dengan mengelaborasi berbagai literatur akan pengembangan UMKM digital. Metode pelaksanaan pada kegiatan tersebut dengan metode pendidikan masyarakat dimana metode ini membuat pelatihan serta di daerah sekitar domisili, membuat sosialisasi tentang penyuluhan yang bertujuan meningkatkan pemahaman masyarakat serta meningkatkan kesadaran Masyarakat. Hasil dari kegiatan ini diharapkan masyarakat dapat mengimplementasikan semua kegiatan yang telah disosialisasikan dalam kehidupan sehari-hari. Simpulan dari kegiatan ini para UMKM mendapatkan suatu alternatif jalan keluar untuk bisa terus mengembangkan usahanya dan bisa terus bertahan di era digital ini