Brand Activation: A Theoretical Perspective

The objective of this review paper is to determine what brand activation is and how it becomes a marketing communication tool for leading brands during the last few years. This paper includes the principles and benefits of brand activation; the difference between brand activation and advertising; the theory and process of brand activation; and marketing brand via brand activation. Brand activation is a very precious tool for marketers to active the brand in customers’ mind through experience and interaction with the brand

Public-Private Partnerships Investment in Energy as New Determinant of CO2 Emissions: The Role of Technological Innovations in China

This paper explores the relationship between ‘public-private partnerships investment in energy sector and carbon emissions’ considering the vital role of technological innovations in carbon emissions function for China. In doing so, we apply bootstrapping autoregressive distributed lag modeling (BARDL) for examining the cointegration between carbon emissions and its determinants. The empirical results reveal that public-private partnerships investment in energy impedes environmental quality by increasing carbon emissions. On contrary, technological innovations have negative effect on carbon emissions. The relationship between economic growth and carbon emissions is inverted-U shaped i.e. environmental Kuznets curve hypothesis. Exports are positively linked with carbon emissions. Foreign direct investment impedes environmental quality by stimulating CO2 emissions. The empirical findings provide new insights for policy makers to direct public-private partnerships investment in energy for the betterment of environmental quality in China

Public-Private Partnerships Investment in Energy as New Determinant of CO2 Emissions: The Role of Technological Innovations in China

This paper explores the relationship between ‘public-private partnerships investment in energy sector and carbon emissions’ considering the vital role of technological innovations in carbon emissions function for China. In doing so, we apply bootstrapping autoregressive distributed lag modeling (BARDL) for examining the cointegration between carbon emissions and its determinants. The empirical results reveal that public-private partnerships investment in energy impedes environmental quality by increasing carbon emissions. On contrary, technological innovations have negative effect on carbon emissions. The relationship between economic growth and carbon emissions is inverted-U shaped i.e. environmental Kuznets curve hypothesis. Exports are positively linked with carbon emissions. Foreign direct investment impedes environmental quality by stimulating CO2 emissions. The empirical findings provide new insights for policy makers to direct public-private partnerships investment in energy for the betterment of environmental quality in China

Analyzing the association between Innovation, Economic Growth, and Environment: Divulging the Importance of FDI and Trade Openness in India

The objective of this paper is to explore the nexus of innovation-environment and economic growth in the context of the Indian economy. To achieve the study objective, we explored the role of technological innovation, FDI, trade openness, energy use and economic growth toward carbon emissions. Using the data of 1985-2017, the study employed ARDL bound testing and VECM methods to capture the effects of technological innovation, trade openness, FDI, energy use and economic growth on CO2 emissions. Empirical estimation has confirmed the existence of long-run cointegration. Similarly, in the long-run, it is found that trade openness, energy use and economic growth positively reinforce CO2 emissions. In contrast, technological innovation and FDI negatively reinforce CO2 emissions in the long-run. Further, VECM indicate that the relationship among innovation, trade openness, and energy use is bidirectional in the long-run. Whereas, unidirectional relation has been found that is coming from GDP to carbon emissions, FDI, innovation, trade, and energy use. In the short-run, unidirectional link found which is coming from FDI, innovation, and energy use to carbon emission. However, the association between emissions and trade openness is bidirectional. The conclusions put-forward policy implications that innovation is a way to reduce environmental degradation

Challenges and Responses of Uzbekistan During COVID-19

Like the rest of the world, the coronavirus disease 2019 (COVID-19) pandemic showed anunprecedented impact on healthcare system and economy of Uzbekistan. Due to lack ofresources, stalled organizational agility and highly bureaucratic decision making, thehealthcare system of Uzbekistan did not perform optimally. From the top to the bottomdecision-making and path dependent strategies were adopted that were ineffective due tovolatile and uncertain nature of pandemic. The whole system collapsed because of lack of beds,medical supplies and personal protective equipment (PPE) for healthcare workers. The Uzbekgovernment needs strategic plans to keep a fine balance between the economic recovery andspending on deteriorating healthcare system. Unlike many Commonwealth of IndependentStates (CIS) countries Uzbekistan didn’t deny the existence of COVID-19 in the country.However lack of transparency in data dissemination creates doubts of the intent and accuracyof the information. Uzbekistan would have to apply medium and long-term initiatives andforeign assistance to strengthen the macroeconomic structure and to fight with the inflationand unemployment

From Covid-19 to conflict: Does environmental regulation and green innovation improve industrial sector decarbonization efforts and environmental management?

During the COVID-19 period, industrial production was slowed or halted due to COVID restrictions and lockdowns, followed by global tensions and conflicts, which created uncertainties for industrial production. Similarly, during this period, the growth in carbon emissions was seen shrinking. However, it is greatly important to explore whether this shrinking trend will continue or whether a new growth pattern could emerge. Considering this, the research was carried out to investigate the relationship between green innovation initiatives and environmental regulations in the process of environmental management and environmental performance in the industrial sector. To do so, the survey-based research methodology using PLS-SEM was adopted, and data was gathered from 279 managers working in the equipment manufacturing industry. Our empirical findings revealed that environmental regulation and green innovation efforts strengthen decarbonization efforts, which further improve environmental management and environmental performance. The mediating role of decarbonization efforts was found to be prominent among green process innovation, environmental management and environmental performance. Moreover, decarbonization serves as a mediator between green product innovation and environmental management. In contrast, we could not verify that decarbonization mediates the relationship between green product innovation and environmental performance. The key findings are greatly important and provide a fresh roadmap for environmental management in the post-COVID era

Challenges and Responses of Uzbekistan During COVID-19

Like the rest of the world, the coronavirus disease 2019 (COVID-19) pandemic showed anunprecedented impact on healthcare system and economy of Uzbekistan. Due to lack ofresources, stalled organizational agility and highly bureaucratic decision making, thehealthcare system of Uzbekistan did not perform optimally. From the top to the bottomdecision-making and path dependent strategies were adopted that were ineffective due tovolatile and uncertain nature of pandemic. The whole system collapsed because of lack of beds,medical supplies and personal protective equipment (PPE) for healthcare workers. The Uzbekgovernment needs strategic plans to keep a fine balance between the economic recovery andspending on deteriorating healthcare system. Unlike many Commonwealth of IndependentStates (CIS) countries Uzbekistan didn’t deny the existence of COVID-19 in the country.However lack of transparency in data dissemination creates doubts of the intent and accuracyof the information. Uzbekistan would have to apply medium and long-term initiatives andforeign assistance to strengthen the macroeconomic structure and to fight with the inflationand unemployment

Does oil price volatility influence real sector growth? Empirical evidence from Pakistan

The study investigates the short-run and long-run relationship between oil price fluctuation and real sector growth in Pakistan. Four major sectors of the economy (Manufacturing, electricity, transport and communication, and livestock) were analyzed to find any relation. Similar studies can be found in the existing literate, however, the distinguish feature of present study is that it investigates each individual sector's linkage to oil price changes. Annual time series data of selected sectors ranging from 1976 to 2017 is selected for the study. Classical normal linear regression models under auto regressive distributed lag (ARDL) were employed to study the relationship between economic sectors and oil price fluctuation. Empirical results indicate that changes in oil price adversely affect manufacturing, livestock and electricity sectors in short-run and long-run, while significant positive impact was found on transportation and communication. Consequently, the sectors prone to oil price changes require special attention of policy makers. An expansionary monetary policy can be a short-run solution to reduce the impact of increasing oil price, whereas the government can introduce a policy framework to counter this effect in long-run

Exploring the impact of technological innovation, environmental regulations and urbanization on ecological efficiency of China in the context of COP21

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