Peran Praktisi Dalam Pengembangan Teori Dan Proses Pembelajaran Untuk Sekolah Bisnis

The decreasing number of intakes and quality of the students, and crisis identityhave jeopardise the survival of business schools. There must be a breakthrough toovercome these hard situation. One of the solution is theories-in-use approach, whichis needed to develop the appropriate theory. The writer also suggests to recruit practitionersas the faculty members. This will encourage original theories developmentwhich is appropriate for third world countries like Indonesia. The other solutionis to send the existing lecturers to join the consulting and encourage them to havethe knowledge of practice world. By doing these, hopefully better condition will beachieved

Role of Promotion in Creating Influence Power, Impulsive Buying, and Autographical Memory

Children are unique and also potential market They are unique, because they usually do not spend their own money but they have huge purchasing power. They are potential, because from the number of kids and spending, they are big and promising. Kids market consists of three markets, they are: First, primary markets which is targeting the children itself. Second, influence market which is emphasizing the influence that children assert on family purchases. Third, future market which is considering the future market from the children. Based on the huge market of the children, the author wants to identify the role of promotion as an antecedent of intention to consume for children and its impact on influence power, impulsive buying, and autobiographical memory. Furthermore, it is needed to identify the antecedent of autobiographical memory for children

Pengaruh Faktor Pelayanan Rumah Sakit, Tenaga Medis, dan Kualitas Pelayanan Rumah Sakit terhadap Intensi Pasien Indonesia untuk Berobat di Singapura

Pelayanan kesehatan merupakan bisnis yang menjanjikan pada saat ini. Berbagairumah sakit, berusaha memberikan pelayanan yang baik agar pasien mereka tetapsetia. Tetapi pada Kenyataannya banyak masyarakat yang pergi berobat keSingapura. Faktor penyebabnya adalah persepsi pelayanan rumah sakit, kualitastenaga medis, kualitas pelayanan rumah sakit. Penelitian ini bertujuan menganalisisfaktor penentu yang membuat seseorang pergi berobat ke Singapura. Sampel diambilsebanyak 100 pasien. Data dikumpulkan menggunakan kuesioner dengan skala Likert.Hasil penelitian menunjukkan bahwa persepsi pelayanan rumah sakit bukan penyebabseseorang pergi berobat ke Singapura, tetapi faktor yang menentukan adalah kualitastenaga medis dan kualitas pelayanan rumah sakit

Determinants of the Children Intention to Consume Fast Food Products

Children are unique and also potential market because they usually do not spend their own money but they have a hugepurchasing power through their parents. They are potential market, because from the number of kids in the market andtheir spending are big and promising. There are three types of kids market: first, children as the primary markets;second, children as the influencer market which emphasizing on the influence of children assert on family purchases.Third, because the children will grow up, then we can consider children as the future market. Based on the abovedescriptions, the authors intent to identify the determinants of children intention to consume such as productcharacteristics, reference group, retail environment and promotion, and create a questionnaire for the children anddevelop hypothesis using these study findings. The data obtained from the field using survey method was used to test allthe hypotheses empirically. Based on the research findings, we came to conclusion that the promotion has a greater andimportant effect in developing intention of children\u27s consumption. These initial findings will be used intentionally inanother study which is try to find out the relationship between children intention to consume and their commitment tofuture market as they grown up and second objective of this study is to develop an initial and appropriate questionnairefor the children which we realize is different from questionnaire for the adult people