40 research outputs found

    Kūrybinių centrų identitetas: strateginio valdymo ir komunikaciniai aspektai

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    <p class="summarylithuanianSkyrius">Nagrinėjami kūrybos ekonomikos fenomeno – Kūrybinio centro organizacinio identiteto koncepcija, jos strateginio valdymo ir komunikaciniai aspektai. Kūrybinio centro identiteto paradigmos yra lyginamos su organizacinio identiteto teorija. Kūrybinio centro identitetas yra itin svarbus veiksnys tiek centro, tiek visos valstybės ekonominei plėtrai. Remiantis metodologiškai pagrindžiamu modeliu, konstruojamos Kūrybinio centro identiteto prielaidos, pateikiama jų pavyzdžių. Nagrinėjamos kolektyvinio organizacinio identiteto virsmo Kūrybinio centro identitetu prielaidos, taip pat pateikiamos Kūrybinio centro heterogeninio organizacinio identiteto virsmo homogeniniu, tampančiu regiono ar šalies identitetu, prielaidos ir pavyzdžiai.</p

    History, material memory and the temporality of identity construction

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    A growing body of research on how organizations engage with their histories has shown that organizational members revisit history in the light of present-day concerns to inspire or legitimate future courses of action. Studies of the processes through which organizational history is brought to bear on the present and future, however, remain rare. To uncover the processes and practices through which organizational members systematically engage with history, we investigated the uses of four corporate museums established by Italian manufacturers of consumer goods Alessi, Alfa Romeo, Ducati and Piaggio. We identified three distinct forms of engagement, reflecting different perspectives on the relationship between history and identity, involved different cognitive processes and emotional responses, and influenced organizational action in different ways. Our theoretical insights have significant implications not only for understanding the use of history in organizations, but also for research on organizational identity and organizational memory
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