Search CORE

65 research outputs found

Introduction to the JMR

Author: Kassarjian Harold H.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Perspectives in consumer behavior

Author: Kassarjian Harold H.
Robertson Thomas S.
Publication venue: Prentice-Hall,
Publication date
Field of study

*** *** Bibliografi hlm.viii, 616 hlm. :il. ;23 cm

opac.unila.ac.id

Recommended from our members

Voting for a Political Candidate under Conditions of Minimal Information.

Author: Cooper Lee G
Kassarjian Harold H
Nakanishi Masao
Publication venue: eScholarship, University of California
Publication date: 14/01/2023
Field of study

eScholarship - University of California

Recommended from our members

Voting for a Political Candidate under Conditions of Minimal Information.

Author: Cooper Lee G
Kassarjian Harold H
Nakanishi Masao
Publication venue: eScholarship, University of California
Publication date: 11/07/2017
Field of study

eScholarship - University of California

SOME RECENT POLICY TRENDS IN THE MIXED ECONOMY

Author: Kassarjian Harold H.
Smith Bruce L. R.
Walker Jack L.
Publication venue: 'Wiley'
Publication date
Field of study

A Field Study of Corrective Advertising Effectiveness

Author: Chadduck H.W.
Dyer Robert F.
Hunt H. Keith
Hunt H. Keith
Kassarjian Harold H.
Sawyer Alan G.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Peer group influences on children’s product preferences

Author: Barbara J. Deering
Del I. Hawkins
Douglas J. McConnell
Harold H. Kassarjian
James A. Meyers
James E. Stafford
Kenneth A. Coney
Mary L. Northway
Philip Kolter
W. T. Tucker
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

A Study on the Influence of Green Advertisement on the Attitude of Consumers -Concerning the Message Effect-

Author: Davis Joel J
Joy Annamma
Kardes Frank R
Kassarjian Harold H.
Kotler P
Laczniak R. N
Lavidge Robert J
MacCarty John A
Mitchell Andrew A
Sawyer A. G
Shamdasani Prem
Publication venue: 'Daehan Academy of Management Information Systems'
Publication date
Field of study

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall

Author: Aaker David A.
Assael Henry
Burnett John
Faier John A.
Gerald J. Gorn
Jaideep Sengupta
Kassarjian Harold H.
Kreitler Hans
Mandler George
Mitchell Andrew A.
Ray Michael L.
SAS Inc.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

…

core

core