2,954 research outputs found

    New Math of Computer Programming

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    Management of Software Engineering, The - Part I: Principles of Software Engineering

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    Software engineering may be defined as the systematic design and development of software products and the management of the software process. The general principles of software engineering are set forth in Part I, in which the author relates software engineering to the whole field of the system development process--system engineering, hardware engineering, software engineering, and system integration. Presented briefly are overviews of the major aspects of software engineering--design, development, and management

    Dynamics of New Product Campaigns

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    Marketing as a Science

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    Principles & Dimensions of Market-Based Management® (MBM)

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    The foundations, principles and dimensions of Market-Based Management® (MBM), a management system that allows organizations to be successful by applying the principles that enable free societies to become prosperous, is analyzed and reviewed. Pioneered and trademarked by Charles G. Koch, Chairman of the Board and CEO of Koch Industries, MBM seeks to adapt the principles of a free society and market economy to improve management practice in organizations

    Mathematics for Modern Management

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