The Impact of Olfactory Cues on Attention: The Case of Stroop Interference

This study explores the relationship between odor imagery, color associations, and visual attention through a Stroop-task based on common odor-color associations. This Stroop-task was designed using three fruits with odor-color associations: lime with green, strawberry with red, and lemon with yellow. Each possible word-color combination was lexically presented in the experimental trials. Three experiments were conducted that used the Stroop-task with different odors present. They suggest that odor imagery can affect visual attention, the inhibition of odor-color associations, and that odor imagery appears to be facilitated in the presence of a related odor

The Impact f Olfactory Cues on Attention: The Case of Reverse Stroop Interference

Ham and Koch (2019) found that an odorant could influence interference on a modified Stroop task. This study was conducted to examine the impact of olfactory cues on reverse Stroop interference. Across three experiments, participants completed a modified reverseStroop task in which they identified a word (strawberry, lime, lemon) in different color fonts (red, green, yellow). Although the words were fruit names instead of color names, each word had some degree of association with a particular color (e.g., lime and green). In Experiment 1, congruent and incongruent trials were presented without an odorant. No differences were found between congruent and incongruent trials (t(28) = .63, p \u3e .05; d = .12). Experiment 2 consisted of the same task; however, an orange odorant was added to the room. RTs were faster for congruent trials than incongruent trials (t(17) = 4.15, p \u3c .001; d = .98). Lavender odorant was used in Experiment 3 to test whether the RT differences in Experiment 2 were influenced by the presence of a related odorant or any odorant. No differences were found between conditions (t(27) = 1.89, p \u3e .05; d = .36). The results indicate that a task-related odorant can impact word identification in a modified Stroop task