This study explores the relationship between odor imagery, color associations, and visual attention through a Stroop-task based on common odor-color associations. This Stroop-task was designed using three fruits with odor-color associations: lime with green, strawberry with red, and lemon with yellow. Each possible word-color combination was lexically presented in the experimental trials. Three experiments were conducted that used the Stroop-task with different odors present. They suggest that odor imagery can affect visual attention, the inhibition of odor-color associations, and that odor imagery appears to be facilitated in the presence of a related odor
