The case for reshoring and nearshoring as a sustainability enhancer - perspectives from the textile industry

Sustainability awareness has increased worldwide, but implementation is faltering. The objective of the study is to find out if nearshoring is being used by textile companies to improve their sustainability performance. Moreover, the study aims at understanding the willingness of customers to pay more for nearshored products. To gain better insights four expert interviews were conducted and a questionnaire was filled out by 203 people. Findings resulting from the research indicate that nearshoring has no clear influence on sustainability performance. Furthermore, even customers who are aware of sustainability are not willing to spend significantly more for a sustainably produced T-shirt