Values, attitudes, and goals of future Hungarian food engineers

Over the last few decades Hungarian higher education has been radically transformed, and this transformation was implemented to counter the backwardness that previously plagued the education system. Agricultural education in particular was part of this transformation process, which included the disciplines of food science and related technology. This attempt at transformation yielded only a partial success; student numbers shot up, but there was no subsequent general improvement in the efficiency of higher education. This article is based on two surveys carried out in 1997 and 2007. The students’ values can be characterised as pluralistic and heterogenous. Based on longitudinal research, a shift can be seen toward materialistic and hedonistic values. The motivation for choosing the Faculty of Food Science is varied in nature, mirroring the food industry’s often critical current situation. High schools’ professional orientation is weak. Although the Faculty’s Budapest location is attractive, in the long run this is not sufficient to replace carefully planned promotional work. By structural equation modelling a significant relationship can be proven between the students’ values, their types of knowledge, and their expectations for future types of work.higher education policy, human resource management, food science education, social psychology, empirical research, Agribusiness, Labor and Human Capital,

The application of multivariate statistical methods for understanding food consumer behaviour

Understanding consumer behaviour is a necessary precondition for a targeted communication strategy. The behaviour is a complex phenomenon and research needs to undertake a rigorously apply sophisticated methods. This article entails the combined utilisation of categorical principal component analysis and cluster analysis to determine the major, relatively homogenous consumer groups and this is coupled with confirmatory factor analysis and structural model building to understand consumer behaviour, based on Fishbein and Ajzent’s theoretic model.Categorical principal component analysis, cluster analysis, confirmatory factor analysis, consumers’ segmentation, structural model building, Research Methods/ Statistical Methods,

FOOD –RELATED COMMUNICATION IN HUNGARIAN POPULAR PRESS

The poster analyses some characteristic features of Hungarian food –trade communication. It is obvious, that the communication is often misleading, and tries to follow some trends, without a well-defined strategy. In last years we seen an increasing importance of food supplements

Fenntarthatósági irányzatok összehasonlítása

A különböző fenntarthatósági irányzatok összehasonlításakor feltűnt bizonyos tényezők hiánya vagy kezelésük háttérbe szorulása. Ezekből kiindulva megállapítható, hogy: Egyik irányzat sem foglalkozik behatóan a népesség számával, az emberi populáció globális méretével. Pedig az IPAT-formula logikájából kérlelhetetlenül következik az az összefüggés, hogy a földi környezetre gyakorolt emberi hatás nagysága a népesség számától is függ. Ezért a fenntarthatósággal kapcsolatos eddigi tudományos munkákból hiányolható a népesedéssel való összefüggések kimunkálása és figyelembevétele. Megfelelő intézkedések nélkül ezért elképzelhető, hogy a jövőben a környezeti hatást legjobban a népesedés határozza meg. A fenntartható fejlődés eredeti irányzatának a jövő generációkra vonatkozó tétele nincs eléggé kidolgozva. Ebből a tételből ugyanis logikailag levezethető az a pénzügyi mutató, amely az egyes országok eladósodásának maximálisan megengedhető mértékét fejezi ki. E mutató talán hasznos lehetett volna a jelenlegi gazdasági világválság megelőzésében, de még mindig segíthet a jövőbeni esetleges krízisek elkerülésében. Ugyancsak megszívlelendő a jövőre nézve a jelenlegi generáción belüli társadalmi-gazdasági különbségek szabályozásának és részleges kiegyenlítésének kérdése, amely probléma országonként és nemzetközi viszonylatban is felmerül. A hatféle irányzat közül a nemnövekedési paradigma foglalkozik kiemelten ezzel a kérdéssel. A probléma az Európai Unión belül is aktuális, mivel a tagállamok közötti óriási gazdasági különbségek fenntarthatatlanok és gátjává válhatnak a további integrációnak. A probléma enyhítését a magyar Nemzeti Fenntartható Fejlődési Stratégia is előirányozza. A különböző irányzatok mögött nemcsak a diszciplínák eltérő felfogásai, hanem egymással ellentétes vélemények és gazdasági érdekek feszülnek. Emiatt fontos, hogy a gyakorlati cselekvés kerüljön előtérbe, s ilyen helyzetben a kis lépések taktikájának alkalmazása célszerű, a kis hatósugarú eredményeknek is örülni kell. Érthető és megfontolandó ezért Láng István állásfoglalása: „akinek nem tetszik ez a szó, hogy fenntartható fejlődés … használjon más kifejezést, de értsen egyet azzal, hogy cselekedni szükséges…”. -------------------------------------------------- While studying different versions of sustainability described in the literature we have noticed the absence or neglect of some factors. Based on these remarks we have drawn some conclusions. Neither version of sustainability deals in a detailed way with the number of people, that is with the size of the global human population. Considering the logic of the IPAT formula it is clear that the degree of human impact on the earth will depend also on population size. Therefore, treating of population growth can be an omission from earlier papers discussing sustainability problems. Without proper measures it can even be possible that the magnitude of future human impact will be determined mostly by population growth. Within the Brundtland version of sustainability the thesis of impact on future generations was not fully utilised. Namely, from this thesis a financial index could have been derived for expressing the maximal allowable rate of indebtedness for each country. This index perhaps could have been useful in preventing the present economic crisis and definitely would be beneficial in the future. Regulation and partial equalisation of social and economic differences are also worth bearing in mind both within countries and in an international perspective. From the six sustainability versions in the paradigm of degrowth was this question treated with an emphasis. It is a timely problem in the European Union as well, because the huge income differences among its member states are not sustainable and may hinder their further integration. Behind the versions of sustainability we could identify dissimilar interpretation of disciplines or contradictory economic interests and opinions. Therefore it is important to focus on practical activity, and in such a situation it is rational to proceed in smaller steps, appreciating minor results as well

Az élelmiszer-ipari vállalkozások környezeti teljesítménye és a pénzügyi eredmények

Kutatásunk célja fényt deríteni arra, hogy a vállalkozások környezeti teljesítménye befolyásolja-e pénzügyi teljesítményüket, továbbá az, hogy milyen szerepet játszik ebben a média, hogyan változott az elmúlt idÅ‘szakban a vállalkozások zöld erÅ‘feszítéseinek megítélése? Megállapítható, hogy azokban a vállalkozásokban, amelyekben a média és a befektetÅ‘k környezeti teljesítményüket kedvezÅ‘en ítélik meg, magasabbak a megtérülési (ROE) mutatók, mint azokban, amelyeknek környezeti teljesítményét nem ítélik meg pozitívan. A magyarországi társadalomban a nem anyagi értékek iránti érzékenység és a környezettudatosság alacsony szintű. A társadalmi értékrendben alárendelt szerepet játszó környezetvédelmi gondolkozásra – reklámérték híján – a média mérsékelten hat. Ez a tendencia azonban, ha lassan is, de változik. --------------------------------------------- The purpose of our research was to assess whether the environmental performance of businesses affects their financial performance, and if yes, to what extent. What role do media play, and how has the perception of green efforts made by businesses changed in recent times? It was concluded that companies whose environmental performance was judged to be better by media and the investors had higher ROE indicators than companies whose performance was perceived to be less positive. In the Hungarian society, sensitivity to non-materialistic values is low, and environmental awareness is poor. The effect of media on environmental concepts, which are at the lower end of the range of values recognised by the society, is limited, as they represent little advertising value. This tendency, however, is slowly changing.környezet, élelmiszeripar, média, imázs, environmental, food industry, media, Environmental Economics and Policy, Marketing,

FOOD –RELATED COMMUNICATION IN HUNGARIAN POPULAR PRESS

The poster analyses some characteristic features of Hungarian food –trade communication. It is obvious, that the communication is often misleading, and tries to follow some trends, without a well-defined strategy. In last years we seen an increasing importance of food supplements.media analysis, statistics, Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Health Economics and Policy,

Interests and goals in the agricultural higher education system of Hungary – a methodological approach

In recent decades the Hungarian intelligentsia, both political and governmental, emphasised the importance of higher education in socio-economic modernisation. At the same time, after nearly twenty years of system-transition we have to see that the ambitious goals of reforms in many cases have been turned into their opposite. This paper analyses the key actors and their strategies in the higher education system, highlighting the most important obstacles to development based on a multi-actor strategy model, based on institutional economy and principle-agent theory. The results show considerable divergence in force and interest-structure of different actors. As a consequence of relationship of forces it has been shown that, without steadfast governmental policy, long-term commitment for development and active participation of the business sector in innovation, there seems to be only a rather limited possibility for upgrading the agricultural higher education system

Az élelmiszer-ipari vállalkozások környezeti teljesítménye és a pénzügyi eredmények

Kutatásunk célja fényt deríteni arra, hogy a vállalkozások környezeti teljesítménye befolyásolja-e pénzügyi teljesítményüket, továbbá az, hogy milyen szerepet játszik ebben a média, hogyan változott az elmúlt időszakban a vállalkozások zöld erőfeszítéseinek megítélése? Megállapítható, hogy azokban a vállalkozásokban, amelyekben a média és a befektetők környezeti teljesítményüket kedvezően ítélik meg, magasabbak a megtérülési (ROE) mutatók, mint azokban, amelyeknek környezeti teljesítményét nem ítélik meg pozitívan. A magyarországi társadalomban a nem anyagi értékek iránti érzékenység és a környezettudatosság alacsony szintű. A társadalmi értékrendben alárendelt szerepet játszó környezetvédelmi gondolkozásra – reklámérték híján – a média mérsékelten hat. Ez a tendencia azonban, ha lassan is, de változik. --------------------------------------------- The purpose of our research was to assess whether the environmental performance of businesses affects their financial performance, and if yes, to what extent. What role do media play, and how has the perception of green efforts made by businesses changed in recent times? It was concluded that companies whose environmental performance was judged to be better by media and the investors had higher ROE indicators than companies whose performance was perceived to be less positive. In the Hungarian society, sensitivity to non-materialistic values is low, and environmental awareness is poor. The effect of media on environmental concepts, which are at the lower end of the range of values recognised by the society, is limited, as they represent little advertising value. This tendency, however, is slowly changing

Values, attitudes, and goals of future Hungarian food engineers

Over the last few decades Hungarian higher education has been radically transformed, and this transformation was implemented to counter the backwardness that previously plagued the education system. Agricultural education in particular was part of this transformation process, which included the disciplines of food science and related technology. This attempt at transformation yielded only a partial success; student numbers shot up, but there was no subsequent general improvement in the efficiency of higher education. This article is based on two surveys carried out in 1997 and 2007. The students’ values can be characterised as pluralistic and heterogenous. Based on longitudinal research, a shift can be seen toward materialistic and hedonistic values. The motivation for choosing the Faculty of Food Science is varied in nature, mirroring the food industry’s often critical current situation. High schools’ professional orientation is weak. Although the Faculty’s Budapest location is attractive, in the long run this is not sufficient to replace carefully planned promotional work. By structural equation modelling a significant relationship can be proven between the students’ values, their types of knowledge, and their expectations for future types of work

Interests and goals in the agricultural higher education system of Hungary – a methodological approach

In recent decades the Hungarian intelligentsia, both political and governmental, emphasised the importance of higher education in socio-economic modernisation. At the same time, after nearly twenty years of system-transition we have to see that the ambitious goals of reforms in many cases have been turned into their opposite. This paper analyses the key actors and their strategies in the higher education system, highlighting the most important obstacles to development based on a multi-actor strategy model, based on institutional economy and principle-agent theory. The results show considerable divergence in force and interest-structure of different actors. As a consequence of relationship of forces it has been shown that, without steadfast governmental policy, long-term commitment for development and active participation of the business sector in innovation, there seems to be only a rather limited possibility for upgrading the agricultural higher education system.institutional economics, MACTOR, policy analysis, social bargaining, stakeholder analysis, Research Methods/ Statistical Methods, Teaching/Communication/Extension/Profession,