The approach of value innovation towards superior performance, competitive advantage, and sustainable growth: A systematic literature review

The value innovation strategy of pursuing differentiation and low cost has diverged and correlated with various notions and perspectives, which adds complexity and ambiguity to the current knowledge of value innovation. Thus, this study uses a systematic literature review methodology to identify key scientific contributions to the field of value innovation by providing a structured reliable overview of the current knowledge. This study aims to integrate the findings of previous research on value innovation to identify where conclusions converge and diverge and highlight emerging trends and gaps in the literature. This study seeks to answer the research question, “How can value innovation be an approach for superior performance, competitive advantage, or sustainable growth?” In this context, results are achieved through analyzing and synthesizing 73 empirical articles on value innovation literature published from 1997 to January 2021. Particularly, this study contributes to the extant literature by providing an integrative framework that summarizes the literature findings and addressing thematic classifications of the value innovation process. This study also helps further improve research on value innovation by identifying gaps and suggesting a conceptual model to mitigate those gaps

The effect of value innovation in the superior performance and sustainable growth of telecommunications sector : Mediation effect of customer satisfaction and loyalty

The telecommunications industry has recognized innovation as the key to growth and survival. Globalization, liberalization, and privatization, the terms most commonly associated with this sector, have resulted in fierce competition, making it more difficult for telecommunications firms to increase their market share and, as a result, their customer base, sales volume, and, ultimately, profits. The new success strategy is differentiation through innovation, with the aim of breaking out of the competition and creating an uncontested market. This can be accomplished by providing high-value, innovative services that result in customer satisfaction and promote customer loyalty. The primary goal of this study was to create and validate a conceptual model of value innovation and its impact on firm performance and long-term growth by examining the mediation effect of customer satisfaction and loyalty. The empirical analysis results were based on 304 respondents who completed a paper-based survey provided to employees of Yemeni mobile service providers using a convenience non-probability sampling technique. SmartPLS 3 was used to test the hypothesized relationships using partial least squares structural equation modeling (PLS-PM). As a result, the findings empirically validated the theoretical research model, confirming the importance of the value innovation approach to achieving company performance and long-term growth by promoting customer satisfaction and loyalty. Finally, we have provided a discussion of the study’s theoretical contributions, managerial implications, and future research directions

Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market

Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth

Klasifikasi varian Miriek (VM): bukti integrasi linguistik

Penelitian ini adalah satu usaha ke arah mengklasifikasi sub etnik varian bahasa Miriek di Miri, Sarawak. Klasifikasi merupakan tugasan penting yang kedua selepas tugasan merekonstruksi yang kedua-duanya merupakan tugasan penting dalam bidang linguistik bandingan sejarawi. Kajian ini menggunakan pendekatan kualitatif untuk mendeskripsikan variasi kebahasaan yang terdapat di Kampung Bakam, bahagian Miri Selatan, melalui kaedah perbandingan untuk meneliti dan melihat bentuk hipotesis purba Bahasa Miriek (BMkP). Dalam kajian ini, kaedah rekonstruksi dan klasifikasi dalaman diaplikasikan dengan melihat kepada kriteria perbandingan lima sub etnik VM yang bersumberkan daripada satu bahasa yang sama. Berdasarkan data-data perbandingan yang dilakukan antara BMkP dengan sub etnik VM menunjukkan bahawa terdapat beberapa fonem BMkP yang masih dikekalkan (retensi) serta adanya yang telah mengalami perubahan (inovasi) dalam sub etnik VM. Perubahan dan ciri-ciri ini merupakan elemen penting dalam usaha untuk melakukan klasifikasi. Hasil dapatan data memperlihatkan sub etnik VM tidaklah begitu terpisah jauh daripada BMkP dan hal ini dapat membantu menjelaskan hubungan kekerabatan antara sub etnik VM dengan bantuan menggunakan gambar rajah untuk melihat keterikatannya dalam memupuk hubungan integrasi sesama VM

Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market

Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth

Value innovation activities in the wireless telecommunications service sector: A case study of the Malaysian market

Innovation has become an important source of growth and survival for the telecom industry, especially with the highly competitive, dynamic business environment of this sector. The telecom market attributes of liberalization, privatization and globalization result in fierce competition, which aggravates telecom firms’ challenges to expand their market share, and hence, increase customer base, sales volume, and ultimately profit. A new strategy to succeed is innovation differentiation, which leads to breaking out the competition and creating uncongested market space. The aim of this paper is to highlight the logic of value innovation in the wireless telecom sector. A qualitative research approach was used to analyze the actions related to value innovation in the mobile service sector in Malaysia. In particular, this study focuses on the motivation, and hence the changed strategies, of telecom service providers to embrace value competition rather than traditional tariff competition in order to enhance customer satisfaction and encourage customer loyalty, which will ultimately result in higher profitability and growth. The services and loyalty packages provided by the telecom firms were reviewed through employing analytical case study. Also, this paper highlights the drawbacks and limitations of the services that did not live up to the expectations of customers and failed to earn their loyalty. Moreover, this study gives suggestions to service providers regarding ways to achieve long-run profitable growth

Value Innovation in the Malaysian Telecommunications Service Industry: Case Study

Wireless telecommunications industry has been widely known for its high levels of innovativeness and competitively dynamic business environment. Globalization, privatization, liberalization and consolidation are the terms mostly associated with this sector. The Malaysian telecommunications industry is of no exception for it has exhibited high levels of competitiveness and dynamic change leading to rapid evolution of wireless technologies and high growth of subscribers and penetration rate. Thus, this paper aims to shed some light on the logic of value innovation in the telecommunication service industry. The present study adopted a qualitative research approach to investigate the value innovation activities on Malaysian telecommunications service sector. Specifically, it concentrates on the motivation of telecommunications companies to shift their strategies from tariff competition to value competition in order to improve customer value and promote customer loyalty which lead to increased business performance and profitable growth. An analytical case study was used to examine services and loyalty packages offered by telecommunications companies. In this regard, the paper discusses the shortfalls and actions that discouraged customer satisfaction and loyalty. The paper also provides recommendations for service providers on how to attain long-term profitable growth

Value Innovation: The New Source Of Sustainability

In today’s highly competitive business environment, innovation per se may not be sufficient enough to sustain long-term success and competitive advantage. Innovation protection has become difficult without dynamic process of value innovation that can open new market spaces, make the competition irrelevant and create valuable intangible resources including firm’s reputation (customer satisfaction) and brand loyalty (customer loyalty). This paper aims to provide a new perspective to approach sustainability through value innovation in the Resource-Base View (RBV) context. This study highlights the new strategy of market transformation from physical tangible assets to value-creating intangible assets by presenting three innovation cases. In particular, this paper can motivate corporation to focus on value innovation rather than beating the competition in order to create a leap in value for both customers and themselves. Thus, this paper suggests a conceptual framework to enhance customer satisfaction and promotes customer loyalty in order to achieve competitive advantage, and hence sustainability

Improving Mobile Value-Added Services (MVAS) in Yemen Mobile Companies

Mobile Value-Added Services (MVAS) is a general expression for any services added to mobile phone networks other than voice services. However, the difficulty of identifying and promoting the appeal MVAS to the individual customer is vague and often confusing. This empirical study aims to reduce this vague by assisting service providers in targeting the right customer with the right services. The purpose of this paper is to propose guidelines to efficiently improve the value-added services of Mobile Companies in Yemen through the promotion of customer satisfaction and loyalty. Accordingly, a questionnaire survey was conducted, and data were collected over 1000 mobile users in the Republic of Yemen. Also, market observations were undertaken to define difficulties and limitations. The results showed that MVAS has positive effects on customer satisfaction and loyalty, and hence on company’s performance and profitability. Finally, the study provides some recommendations to improve MVAS in Yemen telecommunications companies

Prevalence and Impact of Diabetes Mellitus in Patients With Acute Myocardial Infarction: A 10-year Experience

Background: Diabetes mellitus is associated with a higher incidence of acute myocardial infarction. Objective: To study the prevalence and outcome of patients with diabetes among patients with acute myocardial infarction. Methods: Retrospectively, patients who presented with acute myocardial infarction in a 10-year period were identified from the coronary care unit database. Results: A total of 1598 Qatari patients were admitted with acute myocardial infarction, 863 (54%) of them had diabetes mellitus (females 68.5% vs males 48.3%; P <.001). In-hospital mortality rate was non-significantly higher in diabetic patients (18% vs 15% P=.15). Aspirin (odds ratio 2.39, 95% confidence interval 1.96-2.90, P =.003] and beta-blocker use (odds ratio 1.75, 95% CI 1,21-2.52, P=.0001) were independently associated with reduced mortality risk. Conclusions: The prevalence of diabetes mellitus among patients with acute myocardial infarction in a geographically defined population in the developing world is high with a trend for poor outcomes. However, mortality was not significantly higher in diabetes mellitus than non-diabetes mellitus patients