Solar thermal component activation

Wall and roof components made of steel sandwich elements are firmly established in industrial and commercial construction. They are cost-effective and characterized by excellent physical properties. Here, hybrid approaches from heating- and cooling ceiling construction were examined for the solar thermal activation of sandwich elements. Besides the implementation of the solar components, the connection to and the optimization of the system technology was focused. In addition, alternative piping materials were investigated numerically and experimentally. The performance as well as the static and thermo-hydraulic behavior of the new active components were simulatively and experimentally examined, and the economic viability of the variants was also checked. With the newly developed solar sandwich elements, an overall energy concept was developed with connection variants to the building services system, control and storage technology. Steel sandwich elements with mineral fiber core are well suited for the hidden integration of component parts such as pipe registers and heat conducting plates. The functionality of the component has been proven, the implementation of heat exchanger leads to considerable heat gains. In combination with a brine-to-water heat pump system, the solar panel can provide for a more sustainable operation and a significant size reduction of the geothermal source

Применение технологий клиентоориентированного маркетинга для поддержания и развития имиджа компании

Актуальность проблем, освещенных в данной работе, заключается в необходимости изучения потребителя, при условии постоянного изменения поведения клиентов компании ввиду высокой конкуренции на розничном рынке электроники. Проблема. С помощью каких нововведений можно повысить клиентоориентированность компании ООО «М.видео Менеджмент» и её имидж? Объектом исследования ВКР являются маркетинговые коммуникации ООО «М.видео Менеджмент». Предмет исследования – технологии коммуникационных стратегий организации. Цель работы – разработка программы лояльности для поддержания и развития имиджа компании (на примере ООО «М.видео Менеджмент» г. Томск). Методологической основой исследования являются абстрактно- логические, экономико-статистические методы, а также использование системного подхода, применение методов сравнения, группировок, графического отображения исследуемой информации. Практическая значимость исследования заключается в том, что предложенная и разработанная программа лояльности может быть использована в других компаниях для поддержки и развития имиджа компании.The relevance of the issues discussed in this paper is to study the consumer, the subject of constant change of customer behavior due to high competition in the retail market of electronics. Problem. What innovations can enhance the customer focus of the company "M. video Management" and its image? The object of research WRC is the marketing communications LLC "M. video Management". Subject of research – technology communication strategies of the organization. The work purpose – development of loyalty programs for the maintenance and development of the company's image (on the example of OOO "M. video Management" Tomsk). The methodological basis of the research is abstract - logic, economic-statistical methods, and the use of a systematic approach, applying the methods of comparison of groups graphical display of researched information. Practical significance of the research lies in the fact that the proposed and developed loyalty program can be used in other companies for the support and development of the company's image