Agricultural Landowners\u27 Lack of Preference for Internet Extension

Extension providers need to improve the communication of watershed conservation practices. In order to determine landowners\u27 communication preference a survey was mailed to a random sample of landowners from four selected watersheds in Michigan. Four hundred three landowners from four agricultural watersheds completed the survey. A majority (77%) expressed support for written communication media, while a minority (19%) supported the Internet. Younger, more educated, more affluent landowners with home Internet access expressed more support for using the Internet. Results suggest that Extension staff need to provide more Internet training and experiences if the Internet is to contribute to watershed conservation