175 research outputs found

    Subscriber\u27s Behaviors in Electronic Discussion Groups: A Comparison Between Academics and Practitioners

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    This paper examines subscribers\u27 behaviors in electronic discussion groups and compares the behavior of academic and practitioner subscribers. Data were collected from electronic mail surveys of the subscribers of four electronic discussion groups. Results of this study show that practitioners are much more likely to participate than academics as discussion leaders, respondents, and information-seekers. Academic subscribers are much more likely to act as quiet observers who only read others\u27 messages and never post one themselves

    Diversity, Convergence and a Balanced Media Diet in a Digital Age [Slides]

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    Slides from a presentation given at the Research Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 27-29, 2006

    US Digital TV Business Models [Slides]

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    Slides from a presentation given at the Media Transformation in the Digital Era Conference, Tsinghua University, Beijing, China April 27-29, 2009 by Louisa Ha

    Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]

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    Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha

    Review of Online Advertising Research and Future Research Agenda [Slides]

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    Slides from a presentation based on the journal article: Online Advertising Research in Advertising Journals: A Review. Published in 2008 in the Journal of Current Issues and Research in Advertising, 30(1), 33-50 by Louisa Ha

    Ohio TV Stations\u27 DTV Education Efforts and Business Models [Slides]

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    Slides from a presentation given at the Digital TV in Transition in Ohio Panel, Bowling Green State University on February 4, 2009 by Louisa Ha

    Diffusion of news services and political news in mobile media: A time budget perspective [Slides]

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    Slides presented at Communication Technology Division, the annual conference of the Association for Education in Journalism & Mass Communication, Chicago, IL, August 2012

    Worldwide Business Models of Emerging Media: A Comparative Study of Leading Webcasters in 13 Countries [Slides]

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    Slides from a presentation given at the 2005 AEJMC Convention, San Antonio, Texas, USA, August 10-12 by Louisa Ha

    Media Repertoire and Multiplatform Media Use: Media Consumption Diversity in a Digital Age [Slides]

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    Slides presented at the Mass Communication and Society Division, AEJMC Annual Convention, Washington DC August 11, 2013 by Louisa Ha

    Who are the Heavy Users of Social Networking Sites Among College Students? [Slides]

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    Slides from a presentation presented at the Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, 2011 St. Louis, Missouri by Louisa Ha
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