55 research outputs found

    Digital Marketing Analytics

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    Factors Affecting RFID Adoption: An Exploratory Study

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    In marketing, a customer purchases a product while a consumer uses the product; which means that an adopter of an innovation behaves like a consumer of a new product. But surprisingly no initiative has been made to relate/integrate an adopter with a consumer. This article has done this. Technological, organizational, environmental factors as well as “expectations” from using the technology are important for the acceptance and continued use of a technological innovation. This paper integrates the effect of innovation characteristics along with the expectation on RFID adoption, in the context of Australian livestock industry. To do this, this study first presents a theoretical analysis then presents the outcomes from eight interviews which were con¬ducted among livestock farms in Australia. Finally, it proposes a research framework while proposing eleven propositions related to RFID adoption. Contribution-wise, policy makers may compare their experience with this study, evaluate the past, and find the future direction

    The post-adoption phase of broadband in small businesses

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    10.4018/irmj.2010102603Information Resources Management Journal23135-5

    The effect of inter-organization trust and dependency on e-procurement adoption: A case of Malaysian manufacturers

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    Firms often have to integrate their daily business activities with supply chain partners, to remain competitive in today’s ever changing business environments. Information technology (IT) such as e-procurement has enabled firms to take advantage of the many benefits of integrating these business activities electronically. A review of the literature indicates that there is an apparent lack of research into the effects of trust and dependency on e-procurement adoption decisions, which is the key focus of this study. Through the use of survey questionnaire distributed to 834 manufacturers across different industries in Malaysia, this research seeks to investigate the impact of inter-organization trust and dependency on e-procurement adoption decisions. Findings revealed that dependency, interaction between trust and dependency, and size of company have a strong impact on the adoption decisions while trust has only a modest effect
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