13 research outputs found
The Utilization of a Formalized Complaint Management System as a Communication Tool to Foster Student Success
Teaching english to marketing students: bridging the gap between academic and real-world skills
The marketing sector has been experiencing substantial changes due to the constant
need to adjust to apace-evolving markets and demands. Digital development takes
on an important role in this scenario, which may not be echoing in marketing
education. Thus, there is an increasing discussion surrounding the skills required
of marketing graduates in the current educational and professional set. Given that
English proficiency is ranked as crucial by stakeholders, and it seems not to translate
into many Portuguese marketing programs, the goal of this chapter is to provide
a holistic view over the state of the art on the match/gap between the language
skills developed in marketing programs and those expected from practitioners
and marketing professionals in the 21st century. The results of the content analysis
showed that (in)formal communication in English, namely through emails, instant
messaging, and social media, should be recognized as a core competence within
the marketing curriculum.publishe
Collective Transformation of Three Generations of Chinese Adult Learners in K-20 Education
Authentic Leadership in Immersive Learning Environments: Teachers as Affective, Cognitive, and Pedagogical Enablers
Immersive learning environments require effective facilitators to enable student learning. In currentliterature on immersive learning, there is limited insight on the role that teacher behaviors have onfostering learning. Despite this, there is considerable literature on the role of the teacher as a leaderin contemporary classrooms. This chapter focuses on the authentic leader behaviors in teachers andhow this may affect student success. While student learning can be viewed from many perspectives, thischapter focuses on three perspectives: affective, cognitive, and pedagogical. The literature enables theestablishment of the belief that teachers who embody authentic leader behaviors are likely to be moresuccessful in facilitating student learning within an immersive learning environment. Implications andfuture research opportunities are also highlighted as a result of the theory generation in this chapter