Combined Methods for Physical and Mental Workload: Fatigue Evaluation – A Systematic Literature Review

This chapter presents information about the methods that combine physical and mental workload/fatigue during ergonomic evaluation. The methods were identified through a systematic literature review. The search criteria were done through a literature search in databases like SciFinder, SciELO, ScienceDirect, etc. As result, the following methods are described: Global Load Scale, Multivariate Workload Assessment, Subjective Fatigue Symptoms Test, Fatigue Assessment Scale, Scale of Recovery for Exhaustion of Occupational Fatigue, Scale of Estimated Fatigue-Energy Points, Swedish Occupational Fatigue Inventory, NASA-TLX, Combined Cognitive and Physical Assessment, Laboratory Method of Economics and Sociology of Work, OWL Method, Ergonomic Checklist Method, RENAULT Method, Joyce Method, NERPA Method, ARBAN Method, and MAPFRE Method. As a conclusion, it is possible to affirm that there are some evaluation methods that provide better elements for an accurate evaluation, and others lack basic elements, which causes an incomplete/not accurate evaluation

Consumer neuroscience perspective for brands: how do brands influence our brains?

Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly related to marketing with its contribution to providing novel perspectives. The chapter addresses one of the most relevant subjects, brands, for issuing the strategic role of applied neuroscience in marketing and consumer behavior. The first section of this chapter focuses on a novel definition of brand, and the next section covers the brand image, brand perception, and brand loyalty. The second section summarizes the main findings regarding the neuroscience of brands. In the final section, the findings from a related experiment have been provided for the potential roles of neuromarketing for developing marketing strategies for brands.2-s2.0-85137250492Oca