Public health policy for management of hearing impairments based on big data analytics: EVOTION at Genesis

The holistic management of hearing loss (HL) requires appropriate public health policies for HL prevention, early diagnosis, long-term treatment and rehabilitation; detection and prevention of cognitive decline; protection from noise; and socioeconomic inclusion of HL patients. However, currently the evidential basis for forming such policies is limited. Holistic HL management policies require the analysis of heterogeneous data, including Hearing Aid (HA) usage, noise episodes, audiological, physiological, cognitive, clinical and medication, personal, behavioural, life style, occupational and environmental data. To utilise these data in forming holistic HL management policies, EVOTION, a new European research and innovation project, aims to develop an integrated platform supporting: (a) the analysis of related datasets to enable the identification of causal and other effects amongst them using various forms of big data analytics, (b) policy decision making focusing on the selection of effective interventions related to the holistic management of HL, based on the outcomes of (a) and the formulation of related public health policies, and (c) the specification and monitoring of such policies in a sustainable manner. In this paper, we describe the EVOTION approach

Разработка инструментов продвижения инновационного продукта на рынке B2B

Тема данной работы - "Разработка инструментов продвижения инновационного продукта на рынке B2B" - в рамках которой были разработаны инструменты продвижения которые будут использоваться компанией ОАО "Манотомь". Задача данной работы заключается в анализе продукции выпускаемой компанией и инструментов продвижения используемых компанией. С целью модернизации и разработкой новых инструментов продвижения. Исходя из поставленных задач, в дипломной работе последовательно рассмотрены ряд вопросов, такие как конкурентоспособность продукции ОАО "Манотомь" а так же используемые инструменты продвижения. Разработан новый инструмент продвижения такой как контекстная реклама. Разработаны предложения по модернизации сайта. И рассчитаны оптимальные экономические затраты на внедрения данных инструментов.The topic of this work is "Development of tools for promoting an innovative product in the B2B market" - within the framework of which the promotion tools were developed that will be used by the company "Manotom". The task of this work is to analyze the products produced by the company and the promotion tools used by the company. In order to modernize and develop new promotion tools. Based on the tasks set, the thesis consistently considers a number of issues, such as the competitiveness of the products of JSC "Manotom" as well as the promotion tools used. A new promotion tool, such as contextual advertising, has been developed. Proposals for the modernization of the site have been developed. And the optimal economic costs for the implementation of these tools are calculated