Brands in international and multi‐platform expansion strategies: economic and management issues

Powerful media branding has historically facilitated successful international expansion on the part of magazine and other content forms including film and TV formats. Multi-platform expansion is now increasingly central to the strategies of media companies and, as this chapter argues, effective use of branding in order to engage audiences effectively and to secure a prominent presence across digital platforms forms a core part of this. Drawing on original research into the experience of UK media companies, this chapter highlights some of the key economic, management and socio-cultural issues raised by the ever-increasing role of brands and branding in the strategies of international and multi-platform expansion that are increasingly common- place across media

Where Are We Going? Parent-child television reality programmes in China

This article looks at the role of format television in the People’s Republic of China. It juxtaposes two key ideas: the ‘one format policy’ and the One Child Policy. Both are government restrictions intended to kerb reproduction. Formats provide a means for the reproduction of programming ideas, that is, they are generative. When formats ‘fit’ cultural understandings they can be remarkably successful, as with family oriented formats. Yet there is something unusual about China: in comparison to many international markets, China offers a unique demographic – those people born after 1978. The article examines a formatted programme called Where Are We Going, Dad? introduced into China from South Korea, which illustrates a subgenre known as the ‘parent-child caring’ (qinzi) format. The article shows how this genre has capitalised on the interest in the health and future well-being of the One Child in China, as well as spinning off its own formatted offspring

The Advent of the Transnational TV Format Trading System: A Global Commodity Chain Analysis

This article argues that the format business transformed into a trading system in the 2000s, system being defined as a singular transnational space structured by networks of interdependent economic agents, firms, institutions and places. Following the global commodity chain/global value chain approach set out by Immanuel Wallerstein and developed by Gary Gereffi, this article then examines each dimension of the global TV format commodity chain that runs through this trading system. Beginning with the governance structure, this article counter-intuitively asserts that despite the current boom in TV production, it is a buyer-driven chain with power resting firmly in the hands of those making the acquisitions: the broadcasters. Considering the chain’s geographical configuration, this article identifies three tiers of format exporters and specific trade routes along which most TV formats travel. These findings enable us to reassess the claims made by the cosmopolitanization thesis about the nature of media globalization. Contrary to this thesis, this article asserts the need to comprehend media globalization within the context of an expanding capitalist world-system, and shows that the new transnational TV format trade and its commodity chain replicate the inequalities and power structures of former trading systems

Understanding Communication of Sustainability Reporting: Application of Symbolic Convergence Theory (SCT)

The purpose of this paper is to investigate the nature of rhetoric and rhetorical strategies that are implicit in the standalone sustainability reporting of the top 24 companies of the Fortune 500 Global. We adopt Bormann’s (Q J Speech 58(4):396–407, 1972) SCT framework to study the rhetorical situation and how corporate sustainability reporting (CSR) messages can be communicated to the audience (public). The SCT concepts in the sustainability reporting’s communication are subject to different types of legitimacy strategies that are used by corporations as a validity and legitimacy claim in the reports. A content analysis has been conducted and structural coding schemes have been developed based on the literature. The schemes are applied to the SCT model which recognizes the symbolic convergent processes of fantasy among communicators in a Society. The study reveals that most of the sample companies communicate fantasy type and rhetorical vision in their corporate sustainability reporting. However, the disclosure or messages are different across locations and other taxonomies of the SCT framework. This study contributes to the current CSR literature about how symbolic or fantasy understandings can be interpreted by the users. It also discusses the persuasion styles that are adopted by the companies for communication purposes. This study is the theoretical extension of the SCT. Researchers may be interested in further investigating other online communication paths, such as human rights reports and director’s reports

Organizational Discourse: Domains, Debates, and Directions

Interest in the analysis of organizational discourse has expanded rapidly over the last two decades. In this article, we reflect critically on organizational discourse analysis as an approach to the study of organizations and management, highlighting both its strengths and areas of challenge. We begin with an explanation of the nature of organizational discourse analysis and outline some of the more significant contributions made to date. We then discuss existing classifications of approaches to the study of organizational discourse and suggest that they fall into two main categories: classifications by level of analysis and classifications by type of method. We argue that both of these approaches are inherently problematic and present an alternative way to understand the varieties of approaches to the analysis of organizational discourse based on within domain and across domain characterizations. We conclude with a discussion of the challenges that remain in the development of organizational discourse as an area of study and point to some of the opportunities for important and unique contributions to our understanding of organizations and management that this family of methods brings. © 2012 Copyright Academy of Management

Reporting and the Transformations of the Journalistic Field: US news media, 1890-2000

How have journalistic ideals of public service arisen? To what extent do journalists live up to these ideals? Can we make any claims as to the social conditions that this performance depends on? Using Bourdieu’s theory of fields of cultural production, this article addresses these questions with evidence from the history of journalism in the United States. What is most distinctive about modern journalism is a specific practice: active news-gathering or reporting. This practice became common in the 1860s and 1870s with the emergence of journalism as a field with its own stakes, relatively independent from political advantage or literary merit. The power of field-specific capital to organize practices in the media has varied since then. The field consolidated in the era from 1890 to 1914, with the newspaper industry expanding. In the interwar years, the boundary between PR and journalism became blurry and the institutional basis for active news-gathering declined. Under favorable economic and political conditions reporting practices, including local and investigative reporting, flourished between 1945 and1970 across media forms. In the past 40 years the importance of active news-gathering has declined