Intelligent doctor patient matching: how José Mello saude experiments towards data-driven and patient-centric decision making

While data-driven decision-making is generally accepted as a fundamental capability of a competitive firm, many firms are facing difficulties in developing this capability. This case demonstrates how a private healthcare organization, José de Mello Saúde, engages in collaboration with a global university-led program for such capability building, in a pilot project of intelligent doctor-patient matching. The case walks the reader through the entire data science pipeline, from project scoping to data curation, modelling, prototype testing, until implementation. It enables discussions on how to overcome managerial challenges and build the needed capabilities to successfully integrate advanced analytics into the organization’s operations