Tourist cognition of destination An exploration of techniques of measurement and representation of images of TTunisiaTTunisiaT

SIGLEAvailable from British Library Document Supply Centre- DSC:q90/09120(Tourist) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Tourists' destination images and holiday choice With special reference to the marketing of Mallorca, Spain

SIGLEAvailable from British Library Document Supply Centre- DSC:DX78051 / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Evaluative constructions of domestic tourist places

Personal construct theory was used to study potential tourists\u27 appraisive images of the major Australian domestic tourist destinations. Seven main evaluative constructs (bipolar discriminations) were identified as being commonly used to appraise destinations. The second stage of the research involved the scoring of places on those seven constructs by potential tourists. Principal components analysis of the resultant matrices showed that construct space generally comprised one main dimension which was labelled favourable - unfavourable. An exception was that older women used two dimensions when appraising destinations. These dimensions were labelled frenetic - relaxing and dull -exciting. Respondents distinguished clearly between destinations and the distinctions made were remarkably consistent over different groups of respondents defined on the basis of age, sex, and location

Issues in Modeling Repeat Leisure Consumption: Markov Modeling Examples

Models should be used to facilitate understanding structure in data. This article is about using models that are adequate approximations to reality if models are used. A theory and research context for Markov modeling is given for repeat holiday travel and the examination of destination loyalty. A simple Markov model based on the literature and an expanded state space Markov model based on repeat travel related concepts in the literature are presented. Analysis of travel to Turkey from the UK and to the USA from Australia, Japan and the UK confirms Oppermann's (1998a) claim that simple Markov models result in a poor approximation to reality. It is shown that expanded state space models can accommodate realism. Models producing hypothetical behavior or behavior that mirrors reality are discussed both generally and regarding repeat travel, specifically. Application of the ideas and methods presented to leisure research on matters other than travel is discussed