Detector magnets for charged particle momentum measurement

Basic formulae related to the momentum measurement of charged particles by tracking devices in magnetic fields and typical detector magnet geometries are briefly revised. From these, guidelines are worked out for the determination of the basic specifications (yoke size, excitation current, conductor type and size, cooling) both for normal and superconducting magnets. The problem of magnetic shielding of components placed near big detector magnets is also considered

Analyzing the innovative start-up opportunity to sustain innovative entrepreneurship in Southern Italy: Evidences from the Apulian area

The purpose of this paper is to investigate entrepreneurs’ adoption of the “innovative start-ups” as legal tools introduced in Italy to sustain entrepreneurship by, considering Southern Italy (Apulian Area) characterized by an economic fabric made of SMEs in the primary and tourism sectors, and few large industries as a research setting. A qualitative analysis has been carried out investigating public databases reserved for companies benefiting government subsidies, by considering a period ranging from the 1st January 2014 to the 31st December 2020. Findings suggest that the start-up legal tools helped entrepreneurs both in building up their business and revitalizing traditional business. Results also reveal a tendency to invest in a new business idea, supporting the reconversion of a regional economic fabric, highlighting how such innovation patterns and economic performance affect the different industrial structures, and the relevance of the start-up to sustain innovative entrepreneurship

Externalised vs. Internalised Consumption of Luxury Goods: Propositions and Implications for Luxury Retail Marketing

This study conceptualises the dichotomy of luxury goods consumption ('externalised luxury' vs. 'internalised luxury') in terms of six dimensions: on the one hand ostentation, materialism and superfluousness (which refer to luxury as a social statement) and, on the other hand individual lifestyle, emotions/hedonism and culture (which refer to luxury as individual style). Through this literary framework, it presents a series of propositions that might be tested in future research, one for each dimension, about retail strategies and operations for fashion luxury brands. Implications for retail managers of luxury companies are discussed for each proposition, considering the main aspects of retailing strategies and tools (e.g. assortment, sales force, in-store experience and atmospherics) together with possible theoretical developments. © 2012 Taylor and Francis Group, LLC

From product performance to consumption experience. The development of a new scale for measuring customer satisfaction

This paper proposes a different approach to customer satisfaction measurement. The nature of the concept is maintained as an evaluation deriving from a comparative process, but we change, or better, extend the terms to which expectations and desires are compared: from product performance alone to the entire consumption experience. The proposed scale has three versions: for convenience, shopping, and specialty goods. The scale for shopping goods was also administered to a sample of buyers of a specific branded product (i.e., a pair of jeans)

Elderly consumers and financial choices: A systematic review

The purpose of this paper is to investigate elderly choices and behaviors in financial services markets. A systematic review of a five-decade period (1970–2019) of academic research in the marketing field was carried out in order to identify elderly consumers’ decisions regarding financial asset management and legacy, highlighting the main findings of extant research and practical implications for marketers. Results shed light on financial asset management in terms of welfare, retirement planning, and investments for old age, as well as legacy practices in terms of special possessions, charities, and rites of passage. The study underlines the need to consider the heterogeneous nature of elderly consumers’ values and lifestyles in designing strategies for financial services and products, emphasizing that demographic differences alone are not adequate to effectively define market segments. Furthermore, the role of mixed marketing approaches considering elderly choices are discussed, together with implications for companies that want to target such consumer target

Luxury Purchasing among Older Consumers: Exploring Inferences about Cognitive Age, Status, and Style Motivations

This research deals with the possibility that luxury purchasing among older consumers is related to their cognitive age (i.e., the age they feel) and, accordingly, the study reported herein assesses the effects of the underlying luxury motives on cognitive age. Results show that older consumers who relate luxury goods purchasing mainly to status reasons tend to feel younger than those who consider luxury goods purchasing primarily as a means to express their individual style. Furthermore, the study finds that, in order to meet their needs and wants, older consumers with a lower cognitive age rely more on brands than specific products; so their luxury goods purchasing intention is influenced more by brand images than product characteristics. These findings have marketing implications in the context of planning ad hoc advertising strategies aimed at luxury selling to older consumers

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

Abstract Purpose – The purpose of this paper is aimed to examine natives’ Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these characteristics could be emphasized to promote sustainable local development. Design/methodology/approach – Based on the principles of an ethnographic research approach based on observational methods, this paper analyzes the rites of Holy Week in Taranto, a city located in the Southern Italy, by capturing individuals’ behavior according the concept of Fervid Attachment. Findings – Results show that tourism destinations preserving their traditions and religious rites as part of their cultural heritage can satisfy tourists’ spirituality needs and, by promoting the interaction with the local population (natives) in terms of relationship between them and tourists, supporting local communities’ development. Moreover their Fervid Attachment in terms of sense of belonging, rituality, intimate bond and emotionality could be empathized to promote sustainable local development. Practical implications – Our results provide suggestions on how local policymakers and tourism marketers could leverage natives’ attachment to religious rites to boost religious tourism. Originality/value – This paper shows from a new perspective based on the concept of natives’ Fervid Attachment how local people are relevant in promoting a tourism destination