30 research outputs found
Product intelligence: its conceptualization, measurement and impact on consumer satisfaction
Referent product information from a credible source: How front line employees can stimulate acceptance of incrementally new food products
Genomics? That is probably GM! The impact a name can have on the interpretation of a technology
Forecasting the Long-Term Viability of an Enterprise: The Case of a Minor League Baseball Franchise
CAM: A Spreading Activation Network Model of Subcategory Construction when Categorization Uncertainty is High
Effects on consumers’ subjective understanding of a new front-of-pack nutritional label: a study on Italian consumers
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
Convergence, New products, Brand quality, Consumption goals, Functionalities,
Consumer durables replacement decision-making: An overview and research agenda
Durable goods, Product replacement purchasing, Consumer discount rates,