Graphic design in bachelor's degree in industrial design engineering and product development

This article is published under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives License (CC BY NC ND). For non-commercial purposes you may distribute and copy the article and include it in a collective work (such as an anthology), provided you do not alter or modify the article, without permission from Elsevier. The original work must always be appropriately credited. Permission is not required for this non-commercial use. For commercial use please continue to request permission via RightsLink.The purpose of this paper is presenting the teaching project developed for the subject of Graphic Design and Communication of the Bachelor's Degree in Industrial Design Engineering and Product Development of the School of Design Engineering (Universitat Politecnica de Valencia, Spain). We analyze three background: graphic design-related subjects in the previous degree both the School of Design Engineering (UPV) and other Spanish universities; educational projects drawn up by other universities for this same subject; and other subjects related to graphic design that are also taught in the titling of the School of Design Engineering (UPV) degree. After this, we comment and explain the different sections of the teaching guide: skills and training objectives, recommended knowledge, content, teaching-learning methodology, and evaluation. This educational program aims to train future industrial designer for the development of basic applications of graphic design (posters, brochures, advertisements, etc.) to help the presentation and marketing of industrial product. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir IlhanAmpuero Canellas, O.; González Del Rio Cogorno, J.; Jordá Albiñana, MB.; Brusola Simón, F. (2012). Graphic design in bachelor's degree in industrial design engineering and product development. Procedia Social and Behavioral Sciences. 51:4-9. doi:10.1016/j.sbspro.2012.08.109495

EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS

[EN] In the process of creating a brand name, both linguistic and marketing are involved. This paper aims to describe the relationship between linguistic factors of brand name and corporate or business factors. To achieve this, an analysis of the linguistic content of 141 Spanish brand names has been done. These brands have been compared according to sector of activity, year of foundation and countries where the company is present. The results show that the studied corporate values do not influence extensively on linguistic features of the brand name in general, but they do influence in some of them in the language or the name’s origin. Therefore, business characteristics must be taken into account when creating a brand’s name[ES] En el proceso de creación de un nombre de marca interviene tanto la lingüística como el marketing. Este trabajo pretende describir la interrelación entre factores lingüísticos del nombre de marca y factores corporativos o empresariales. Para ello se realiza un análisis de contenido de las características lingüísticas de 141 nombres de marca españoles y se comparan en función del sector de actividad, año de fundación y número de países en los que está presente la empresa. Los resultados indican que los valores corporativos estudiados no influyen en gran medida en las características lingüísticas del nombre de marca en general, pero sí en alguna de ellas como el idioma o el origen del nombre. Por lo tanto, las características empresariales sí deben ser tenidas en cuenta a la hora de crear un nombre de marca.González Del Rio Cogorno, J.; Ampuero Canellas, O.; Jordá Albiñana, MB.; Magal Royo, T. (2011). EL NOMBRE DE MARCA: INTERRELACIÓN DE FACTORES LINGÜISTICOS Y CORPORATIVOS. Revista de Lingüística y Lenguas Aplicadas. 6:181-194. doi:10.4995/rlyla.2011.902SWORD181194

El enfoque superficial y profundo en la realización de proyectos de diseño: una aproximación desde la perspectiva docente

[EN] There is no single way to learn or study, but different learning styles that describe the different ways in which students face the resolution of academic tasks. This project aims to describe the attitudes, strategies and behaviors used by students in the development of a project within the field of design. To this end, a systematic observation and collection of information by a group of teachers is carried out in several subjects in which the methodology of project-based learning is applied. The collected data are subsequently analyzed and cataloged according to the widely accepted differentiation in the pedagogical field between superficial learning and deep learning approaches. The results allow us to differentiate between two forms of work in the development of a design project that would differentiate those students who seek to solve the project by applying little original guidelines and without going too deeply (superficial approach) and those who seek a high level of understanding of the problem to solve and a very original solution (deep approach).[ES] No existe una única manera de aprender o estudiar, sino diversos estilos de aprendizaje que describen las distintas formas en las que los alumnos se enfrentan a la resolución de las tareas académicas. Este proyecto pretende describir las actitudes, estrategias y conductas utilizadas por los alumnos en el desarrollo de un proyecto dentro del ámbito del diseño. Para ello se lleva a cabo una observación y recogida sistemática de información por parte de un grupo de docentes durante la impartición de varias asignaturas en las que se aplica la metodología del aprendizaje basado en proyectos. Los datos recogidos son posteriormente analizados y catalogados en función de la diferenciación ampliamente aceptada en el ámbito pedagógico entre enfoque de aprendizaje superficial y profundo. Los resultados nos permiten diferenciar entre dos formas de trabajo en el desarrollo de un proyecto de diseño que diferenciaría a aquellos alumnos que buscan resolver el proyecto aplicando pautas poco originales y sin profundizar demasiado (enfoque superficial) y aquellos que buscan un alto nivel de comprensión del problema a resolver y una solución muy original (enfoque profundo).Ampuero Canellas, O.; González Del Rio Cogorno, J.; Jordá Albiñana, MB.; Magal Royo, T.; Ciscar Cuña, J.; March Leuba, ME. (2018). El enfoque superficial y profundo en la realización de proyectos de diseño: una aproximación desde la perspectiva docente. En IN-RED 2018. IV Congreso Nacional de Innovación Educativa y Docencia en Red. Editorial Universitat Politècnica de València. 845-859. https://doi.org/10.4995/INRED2018.2018.8738OCS84585

Empowering Youth Employment through European Digital Bootcamps (EDIBO)

[EN] Information and Communication Technologies (ICT) are transforming every area of economic and social life all around the world. New types of jobs different from the traditional ones are created rapidly. The demand for highly skilled staff who uses technology effectively has become a requirement for success of companies and the growing industry. However, the number of IT graduates is not keeping up with the current demand. In addition, companies have little or no training programs to develop ICT skills. Initiatives from the European Economic Area (EEA) and Norway Grants to support transnational projects for Youth Employment including European Digital Bootcamps (EDIBO) contribute to increase the job opportunities for young people outside of the labour market. In this way the Sustainable Development Goal 8 which aims to “promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all” could be fulfilled. Nowadays, EDIBO is developing different training labs in order to achieve a success model of all processes involved with the organization, execution and evaluation. The goal of this document is to allow a rapid replication of the intensive ICT training among the partners of the project as well to the social innovation community in general.Luzuriaga Quichimbo, JE.; Mauleón, B.; Ampuero Canellas, O.; Lemus Zúñiga, LG.; Mateo Pla, MÁ.; Benlloch Dualde, JV.; González Del Rio Cogorno, J.... (2019). Empowering Youth Employment through European Digital Bootcamps (EDIBO). En Proceedings 5th CARPE Conference: Horizon Europe and beyond. Editorial Universitat Politècnica de València. 21-28. https://doi.org/10.4995/CARPE2019.2019.10207OCS212

Sobre el diseño y las exposiciones en la Sala Hall

Puyuelo Cazorla, M.; Pastor Castillo, FJ. (2021). Sobre el diseño y las exposiciones en la Sala Hall. En Todo sobre diseño/All about design. Una década de exposiciones de diseño en la Sala Hall/ A decade of design exhibitions in the Hall. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/16668