343 research outputs found
New products: minimizing risks and miximizing creativity,
Includes bibliographical references.by Thomas E. Hatch and Glen L. Urban
Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model
Bibliography: p. 31-32.John R. Hauser and Glen L. Urban
Modeling the customer-firm relationship with sales profiles : estimation and application
"The Marketing Center."Bibliography: p.39.by Glen L. Urban, Magid Ibrahim
Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods
Includes bibliographical references (p. 26-28).by Glen L. Urban, Gurumurthy Kalyanaram
The design and marketing of new educational programs
"September 1976."Bibliography: leaf 25.by Glen L. Urban and Scott A. Neslin
Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
Bibliography: leaves 1-2 (2nd group).by John R. Hauser and Glen L. Urban
Time flies when you're having fun : how consumers allocate their time when evaluating products
Includes bibliographical references.Funded by General Motors, Inc.John R. Hauser, Glen L. Urban, Bruce Weinberg
Validation and lessons from the field : applications of information acceleration
Cover title.Includes bibliographical references (p. 27-28).by Glen L. Urban ... [et al.]
The effect of past experience and attitudes upon taste evaluations of squid chowders
Bibliography: leaves 22-23.Glen L. Urban, Scott A. Neslin, Linnet R. Tse
New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics
"The Marketing Center."Bibliography: p.41-44.by John H. Roberts and Glen L. Urban
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