New products: minimizing risks and miximizing creativity,

Includes bibliographical references.by Thomas E. Hatch and Glen L. Urban

Modeling the customer-firm relationship with sales profiles : estimation and application

"The Marketing Center."Bibliography: p.39.by Glen L. Urban, Magid Ibrahim

Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

Bibliography: p. 31-32.John R. Hauser and Glen L. Urban

Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods

Includes bibliographical references (p. 26-28).by Glen L. Urban, Gurumurthy Kalyanaram

The design and marketing of new educational programs

"September 1976."Bibliography: leaf 25.by Glen L. Urban and Scott A. Neslin

Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Bibliography: leaves 1-2 (2nd group).by John R. Hauser and Glen L. Urban

Time flies when you're having fun : how consumers allocate their time when evaluating products

Includes bibliographical references.Funded by General Motors, Inc.John R. Hauser, Glen L. Urban, Bruce Weinberg

The effect of past experience and attitudes upon taste evaluations of squid chowders

Bibliography: leaves 22-23.Glen L. Urban, Scott A. Neslin, Linnet R. Tse

Validation and lessons from the field : applications of information acceleration

Cover title.Includes bibliographical references (p. 27-28).by Glen L. Urban ... [et al.]

New consumer durable brand choice : modeling multiattributeutility, risk, and dyanmics

"The Marketing Center."Bibliography: p.41-44.by John H. Roberts and Glen L. Urban