Indulgence as self‐reward for prior shopping restraint: A justification‐based mechanism

This research investigates the effects of refraining from a purchase temptation at one point in time on choices made at a subsequent opportunity to purchase or consume a tempting product. Four experiments involving scenarios and real decisions demonstrate that the salience of restraint at a prior impulse buying opportunity causes consumers to reward themselves subsequently by choosing indulgence over non‐indulgence. We show that indulgence is likely to increase only when prior restraint is salient and hence can be used as a justification. As expected, an index of reasons for vs. against buying mediates the relationship between prior impulse purchase decision and indulgent choice. In further support of the mechanism, we find that prior indulgence can have the same effect as prior restraint, if the prior indulgence is made justifiable. Finally, we show that prior shopping restraint can increase indulgence without a corresponding increase in self‐esteem. These findings extend our understanding of self‐regulation and demonstrate that everyday consumer decisions such as responses to impulse buying opportunities can have consequential downstream effects.Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141777/1/jcpy334.pd

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/142219/1/jcpy220.pd

Low-Balling on Goals to Regulate Future Affect: a Functional Strategy?

This paper questions the lay theory that future affect can be managed by lowering one's expected performance standard. This strategy can work only if performance is compared to the initially set standard. We argue that performance potential is instead spontaneously evoked at the time of performance feedback and used as the benchmark instead of one's initial goals. Even when goals are met, this comparison results in lower levels of satisfaction and greater disappointment when goals are set low (vs. high). Such negative impact of "low-balling" on goals persists even when performance outcome is held constant and counterfactual thoughts are prevented

Do Retail Brands Bias Consumer Decision Making? -an Fmri-Study on Retail Brand Frames and the Evaluation of Product Packaging

In economic and psychological theory there is evidence that the manner ("framing") in which a choice-problem is presented, can affect people's preferences. To add a new theoretical perspective to this research stream, we investigated the neural correlates of retail-brand-frames and analysed how participants' product evaluation is biased by the framing-information

APLIKASI PENGOLAHAN CITRA DIGITAL UNTUK PENDETEKSI JAWABAN PADA LEMBAR JAWABAN KOMPUTER MENGGUNAKAN ALGORITMA SOBEL

Lembar Jawaban Komputer (LJK) merupakan lembar jawaban yang digunakan untuk melakukan ujian secara tertulis. Pemeriksaan LJK harus menggunakan alat scanner khusus, mengingat harga scanner sangat mahal maka penulis bermaksud untuk membangun aplikasi pengolahan citra digital untuk mendeteksi jawaban pada lembar jawaban komputer menggunakan Algoritma Sobel. Metode Sobel merupakan pengembangan metode Robert dengan menggunakan filter HPF (High Pass Filter) yang diberi satu angka nol penyangga. Kelebihan dari metode Sobel ini adalah kemampuan untuk mengurangi noise sebelum melakukan perhitungan deteksi tepi. Penulis mengubah data citra LJK menjadi bentuk deteksi tepi sobel untuk mempermudah mendeteksi jawaban pada LJK. Hasil deteksi jawaban pada LJK akan dilakukan pencocokkan dengan data kunci jawaban untuk memperoleh skor nilai. Selain itu laporan nilai siswa dapat ditampilkan secara otomatis menggunakan Fastreport. Aplikasi ini dibangun menggunakan bahasa pemrograman Delphi. Dan metode pengembangan sistem pada aplikasi ini menggunakan metode Waterfall. Sedangkan metode untuk perancangan sistem, penulis menggunakan Unified Modeling Language (UML). Hasil akhir dari penelitian ini adalah terciptanya suatu aplikasi pendeteksi jawaban pada LJK yang dapat digunakan melakukan pengoreksian LJK

Choice-Motivated Changes in Consumers' Preferences

After making a choice people preferred positive features of the chosen options and negative features of the forgone ones, presumably to justify their choices. Follow-up results showed that, after choosing, consumers tended to attribute positive features to the chosen products and negative features to the not chosen ones. Based on these beliefs, people changed their attribute importance ratings such that positive features attributed to chosen products and negative features attributed to forgone products became more important. The latter only held when participants were highly confident about their attributions, suggesting a choice-defensive strategy to support their choices

Products as self-evaluation standards : when owned and unowned products have opposite effects on self-judgment

Consumers frequently evaluate their own traits before making consumption decisions (e.g., “Am I thin enough for skinny jeans?”). The outcome of these self-evaluations depends on the standard consumers use and on whether they evaluate “self” in assimilation or contrast to that standard. Previous self-judgment research has focused on self-standards that arise from social aspects of the environment including people and groups. We propose that self-judgment is sometimes made relative to other standards that originate from different aspects of the environment, namely material objects, including products and goods. Two experiments demonstrate that consumers classify products they own as “self” and products they do not own as “not-self.” Consequently, consumers judge their own physical and personal traits (e.g., height, sincerity) in assimilation to traits of products they own, but in contrast to traits of products they do not own, even following imposed ownership, when a person acquires an object they may not have chosen themselves. Extending this paradigm, experiment 3 shows that simply wearing products can evoke ephemeral felt ownership, leading to consumers taking on product traits. We discuss implications for modern consumers, who often acquire objects inadvertently through gifts and are frequently exposed to products they do not own through advertisements