9 research outputs found

    Brazilian Portuguese Words for Design

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    Brazilian Portuguese is the Portuguese spoken in Brazil, which has slight differences from the Portuguese spoken in Portugal. One may try to understand such differences by comparing them with the dissimilarities between the American English and the British English. Although this article does not intend to establish potential differences between Brazilian Portuguese and Portuguese spoken in other countries, such as Portugal, it is important to bear in mind that divergences in meaning of words for Design in Portuguese in different places may happen, following the historical, cultural, social and economic concerns of each place. Words for design in Brazilian Portuguese are rich in diversity. Naturally, the multiplicity of words has similarities in their denotative meanings, and some of these words are synonyms. Each particular meaning may be considered complementary to another for a closer understanding of what the English term means, for there is no single Brazilian Portuguese word which would translate the complexity of the word design in a precise and succinct way. This is perhaps the main reason why the English word design is largely adopted in Brazil

    The Material Culture of Brazilian Fashion Design - from 1985 to 2005

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    EThOS - Electronic Theses Online ServiceGBUnited Kingdo

    The Dressing of Brazilian Blended Cultures

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    Since its discovery by the Portuguese in 1500, Brazil has experienced the blending of different cultures. Initially, the population consisted of Portuguese, Africans brought over to work as slaves, and indigenous peoples. From 1887 until the Second World war, the mixing increased with the arrival of considerable numbers of Italian, Spanish, German, Japanese, Jewish, Turkish, Polish, Russian, Ukrainian, Chinese, American, and Syrian-Lebanese immigrants, who all contributed to the formation of one of the most mixed-race countries in the world. In many respects, the difficulties of adaptation to the tropics that the immigrants had to face contributed to the formation of a multiracial Brazilian society and soul. More than just shaping the faces and lifestyles of Brazilian people, this cultural context can be seen and felt in the great majority of what is produced in the country. This chapter considers how the contours, cuts, textures and colours of contemporary Brazilian fashion reflect particularities of the Brazilian hybridity

    Analysing design to understand culture: A methodology into practice

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    this research aims to assess the material culture method of investigation devised by Jules David Prown for the study of any object as cultural evidence when applied to contemporary fashion design, specifically with a view to improvement. The secondary research reviews literature on issues of fashion design, material culture, and the Brazilian trajectory in fashion. The material culture approach was made using the Prown method as a research tool for primary quantitative data collection using 14 garments and interviews with seven designers for the generation of primary qualitative data as a resource for the assessment of the method. While the Prown method was found to be an effective way of interpreting cultural issues imbued in contemporary fashion design, the chapter explains how the method can be made for effective to build a deeper understanding of contemporary fashion design
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