Investigating the Effective Factors on Electronic Trade by Viral Marketing (Case Study: Clients of Websites in Iran)

While the process of viral marketing is often perceived as a random phenomenon with marketers having little or no control over the process, getting your customers to spread your brand messages throughout a widespread network of buyers makes good business and marketing sense. This paper uses case study examples to explore a number of strategies underpinning this apparently chaotic phenomenon. Further, several suggestions are offered for marketers seeking to use viral marketing to position brands or change a brand’s image, encourage new product trials and increase product uptake rates. In this article, we want to investigate the effect of External factors such as: capturing the imagination, Targeting credible sources, Leveraging combinations of technology and Easy to use product and also internal factors such as: inclusion (the need to be part of a group, the need to be different)and affection on viral marketing. So, our population statistical is client of websites in Iran and the amount of sample according to Cochran formula is 140 person. For testing the data, we use from SPSS 19 with correlation and regression, according to finding all of the hypothesis are accepted

Investigating the Effective Factor in the Successfulness of Websites Design

The success of e-commerce for any company, especially if it is not a well-known name, is  greatly dependent on the appropriate design of its Website. This study investigates the determinants of an effective Website. A literature survey indicated that the major categories of determinants are service quality, system quality and information quality. The relative importance of each category was determined by counting the number of citations in the literature, and by soliciting the opinions of end users. The paper concentrates on experts’ recommendations of how to create an effective Website from an e-commerce point of view. And for gathering the data we use from384 questionnaire among the client of websites. and for testing the data, we use from correlation and regression test, so according to finding all of the hypotheses are accepted. Key words: Website design, service quality, information quality and system qualit

A Fuzzy AHP Model in Risk Ranking

The signification risks associated with construction projects need special attention from contractors to analyze and mange the risks. Risk management is the art and science of identifying, analyzing and responding to risk factors throughout the life cycle of the project and in the best interest of its objectives. In proposed model, we firstly identify risks in the construction projects and suitable criteria for evaluate risks and then structure the proposed AHP model. Finally we measure the significant risks in construction projects (SRCP) based on the project’s objectives by using fuzzy analytical hierarchy process (FAHP) technique. Keyword: Construction projects, Project Risk Management, Fuzzy AH

The role of government on export performance (an empirical model, case study: carpet industry)

This study empirically investigates the direct and indirect effects of government planning on firm export performance. Government export programs normally define the premise for successful or failure exporting activities of the corporate sector and play a key role in stimulating international business activities of firms (Abay, stanl, slater, 1989) In this article, we explain the government activities for export development and the activities that make barriers for exporting that the promoting factors include: Tax incentive, Covering insurance, Export guarantee fund, Create exhibition, Give information about appropriate market, Export developing program, Training classes about the rules of import& export, and the barrier program include: Exchange rate fluctuations, Tariff barrier, Boycott(sanction), Political obstacle, Export license. so, the motto of this study is to find out the affecting role of government on export performance of company to ensure profitable export performance in the case of carpet company in Iran. Developing of non-oil exports are important because of revenues oil declining and oil resources renewable, on the hand, and increasing of population, on the other hand. Behavior and performance of the company in the exporting markets, also, investigating of the key success factors are one of the important factors in this scope and because of the importance of carpet industry in non-oil export, in this essay, we investigating the  effective factors on export performance in carpet companies. This study in term of purpose is applied research methods and in term of doing research is descriptive – analytical. And we use of questionnaire among 342 people that work in carpet company. And between 13 Hypothesis all of them accepted in this study according to SPSS software and regression, it means that all factors have positive and meaningful relationship with export performance. Keywords: government role, export performance, promotion program, barrier progra

Investigating and prioritizing the effective factors on online impulse buying in electronic commerce (case study: discount group sites in Iran)

This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotion theory, we developed a model and showed how beliefs about functional convenience (online store merchandise attractiveness and ease of use) and about representational delight (enjoyment and website communication style) related to online impulse buying. The model was tested using survey data from 410 customers of discount group websites in IRAN. Our results showed significant effects of merchandise attractiveness, enjoyment, and online store communication style, ease of use mediated by consumers’ emotions. And all of hypothesis accepted in this article. And according to Freidman test the most important factors that effect on emotion then in impulse buying is merchandise attractiveness then enjoyment, after these two factors that are important in order are, website communication style and ease of use, so the designers of discount group websites should attention to these factors that cause impulse buying

A fuzzy AHP model in risk ranking

The signification risks associated with construction projects need special attention from contractors to analyze and mange the risks. Risk management is the art and science of identifying, analyzing and responding to risk factors throughout the life cycle of the project and in the best interest of its objectives. In proposed model, we firstly identify risks in the construction projects and suitable criteria for evaluate risks and then structure the proposed AHP model. Finally we measure the significant risks in construction projects (SRCP) based on the project’s objectives by using fuzzy analytical hierarchy process (FAHP) technique

Investigating the effective factors on electronic trade by viral marketing

This paper performs an investigation to explore a number of strategies underpinning virtual marketing. The study also provides several suggestions for marketers seeking to use viral marketing to position brands or to change a brand’s image, to encourage new product trials and to increase product uptake rates. In this article, we investigate the effect of external factors such as capturing the imagination, targeting credible sources, leveraging combinations of technology and easy to use product on virtual marketing. In addition, the study considers internal factors such as inclusion (the need to be part of a group, the need to be different) and affection on viral marketing. The survey has been accomplished among 140 Iranian people, who were familiar with virtual marketing and they are selected, randomly. Using Pearson correlation as well as regression analysis, the study provides some evidences that there were some positive and meaningful relationship between some internal/external factors and virtual marketing