Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry

The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign)

Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry

The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign)

Organisational culture at higher educational institutions: The importance of internal marketing

To fulfil their mission to provide high-quality services, higher education institutions are required to conduct internal marketing. This paper draws on the case study of a University in Cyprus to explore how six interconnected dimensions of internal marketing inform the satisfaction and loyalty of administrative staff. The study adopts a quantitative methodology, using a survey questionnaire to collect data. The questionnaire was answered online by a sample of 47 administrative employees. Descriptive statistics, correlations and a multiple linear regression analysis were performed. The study presents findings and results of quantitative analysis and proposes an internal marketing model. Limitations and future research proposals are discussed

Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities

This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed

Color effects in print advertising: A research update (1985-2012)

Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on consumers’ attention, memory and emotional responses are reviewed and discussed. Findings – The review reveals that the effects of color on attention, emotion and memory still remain largely unknown, mainly due to the inherent complexity of the subject and lack of systematic research. At the same time, promising research venues and challenges for the future are identified in the form of research questions. Originality/value – The key potential contribution of this paper stems from the identification of promising research questions and challenges for investigating the role of color in advertising

Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activities

The purpose of this paper is to examine and compare gender differences of Greek and Turkish public relations (PR) managers. In addition to that, the background variables, the job-related factors and activities of the PR managers are examined. Design/methodology/approach – In the present paper, a cross cultural study between Greece and Turkey is undertaken. A mail survey is adopted as the most efficient data gathering technique and a total of 138 questionnaires are collected from companies of the service sector in both countries. Findings – There are minor differences between male and female Greek and Turkish PR managers of the service sector, since there is a standardized type of scientific management. The role of PR managers is shown to be evolving, following a similar route internationally. Research limitations/implications – Difficulties are encountered in specifying the firms that use PR managers in Turkey. A list of service companies known to use PR managers in Greece as well as in Turkey is pr ovide by three major international advertising agencies. Originality/value – The findings of this study provide an insight for the PR managers in Turkey. It is the first time that the PR managers in the Turkish service sector are under investigation

Market orientation and performance: An empirical investigation in the retail industry in Greece

Due to a void in the literature, the object of this study was to examine the adoption of market orientation and its impact on performance in a retail context. Supermarket chains with nation-wide stores in Greece were specifically selected. Findings clearly demonstrate a positive effect of market orientation on retail performance and support the notion that market orientation is an important determinant of firm performance. Retailers acknowledge the importance of implementing market orientation within their organizations. © 2006 Elsevier Ltd. All rights reserved

Color effects in print advertising: a research update (1985-2012)

Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on consumers’ attention, memory and emotional responses are reviewed and discussed. Findings – The review reveals that the effects of color on attention, emotion and memory still remain largely unknown, mainly due to the inherent complexity of the subject and lack of systematic research. At the same time, promising research venues and challenges for the future are identified in the form of research questions. Originality/value – The key potential contribution of this paper stems from the identification of promising research questions and challenges for investigating the role of color in advertising

New philosophical paradigms in marketing: From amoral consumerism to axiological societing

Starting with the philosophical correlations of key marketing concepts (needs/wants/desires) which serve as the backbone of consumerism, today’s dominant ideology, this chapter seeks to outline the implications of the present economic crisis and the possible effects for the future of consumerism as well as the marketing discipline itself. Philosophical ethics and economics appear to be parting their ways in affluent societies. The separation of marketing from economics, its subsequent development as an independent field and its focus on the individual behavior alone have resulted in an overemphasis on individual desires at the expense of value. Thus, consumption is not being held responsible for collective welfare and the achievement of social objectives. The chapter argues that the ongoing crisis in the modern world is unique in that it signifies a possible end of the “false desires” based consumer culture edifice alongside the bubble finance-driven economies. Reforms in the way we see marketing and consumption are necessary in order to reduce and diversify the Schumpeterian (1947) creative/destructive effects of evolutionary forms of the present economic system, while fulfilling the Aristotelian economic ideal of creating wealth, in such a way as to make every individual a better person and the world a better place to live, rather than just to consume in