What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products

Undoubtedly, consumers of green products have formed a market tribe that has strengthened its power in recent years. Apart from the ethical side of buying organic products, they are willing to pay more for a green product compared to a conventional one. In marketing literature, packaging is considered to be as a valuable feature of a product that may motivate consumers to proceed to a purchase. The purpose of the present study is to investigate how various packaging features (eco-labels, image, shape, colour) of organic agricultural products affect consumers' eye reactions and as a result influence consumers' perception, attitude and buying behaviour. Copyright © 2020 Inderscience Enterprises Ltd

The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study

Consumers of green products have emerged as a crucial market in the sense that many consumers are willing to pay more for a green product compared to a conventional one. Packaging can be considered as an advantageous feature of a product that may convince consumers to proceed to a purchase. The purpose of the present study is to investigate how packaging features (eco-labels, image, shape, color) of organic agricultural products affect consumers’ eye reactions and as a result impact on consumers’ attitudes and buying behaviors

Integrating learning and work in the newspaper industry: a comparative study of Greek and Swiss journalists

This paper investigates comparatively the extent to which Greek and Swiss newspaper firms have established a learning-oriented corporate culture and enacted human resource development policies facilitating lifelong both individual and organizational learning and advancement. The results suggest that although Swiss newspaper firms are closer to their transformation into learning organizations than Greek ones, both industries display organizational learning inhibiting deficiencies that need to be handled by newspaper managers