Communication management within community relations by local governments in Poland

Purpose: The authors show the essence of communication management as part of public relations activities, carried out by specific market entities, such as local government units. Design/Approach/Methodology: This article is the result of a broad, although regional, research conducted in Poland in 2020. Findings: Based on the results of empirical research, the article shows the purposefulness and legitimacy of actions taken by Polish local governments in the field of communication with the market environment, in the context of the impact of community relations. Practical Implications: Local government units with activities referred to as territorial marketing are among the numerous spheres of social life in which the marketing method of management is revealed.peer-reviewe

Changes in the approach of polish journalists’ use of social media caused by the Covid-19 pandemic

The article aims to identify and define the changes that are taking place in the approach of Polish journalists to the use of social media and forms of communication between journalists and PR specialists, taking into account changes related to COVID-19. The research in the area of methodology development, tool design, implementation of the adopted assumptions, and report preparation was carried out by the Polish Press Agency in Warsaw (PPA - polish state news agency) and the authors. The result of the survey is 316 questionnaires completed by journalists. During analyses, CATI research was used. The presented results are representative of the journalistic community and allow for extrapolation to the entire population of journalists and media workers in Poland. It was found that the importance of information and its consumption had increased. The situation related to the COVID-19 pandemic has significantly changed the work of Polish journalists publishing their content on social media, which results directly from the significant changes that have affected this medium. An increase in the speed of its spread was also observed. These factors negatively affect the quality of information and its credibility, resulting in fake news. The article presents tools supporting journalists in the fight against disinformation and fake news - which were particularly intense during the COVID-19 pandemic

The condition of the public relations industry in Poland : current situation and threats related to COVID-19

Purpose: The most important research objective of the project described in this article is to examine the condition of the public relations (PR) industry in Poland in the context of changes taking place in the economy in connection with the COVID-19 pandemic. Design/Methodology/Approach: The research referred to a study conducted with the use of an auditorium survey in April 2019. The research sample consisted of 253 PR consultants, from various companies and organizations operating in Poland. The second project was a study aimed at understanding the impact of the coronavirus pandemic on the PR industry. 242 PR industry specialists were examined in this project. Findings: PR specialists in Poland are aware of the challenges and understand how to support companies and institutions affected by the crisis and operating in a changed reality. In our research, six areas have been defined, which may provide a new direction for the PR agency when preparing the service offer. Most of the respondents believe that a PR agency's potential clients will seek external help in communication services like media relations, digital PR, crisis management, lobbying, public affairs, event management, and influencer relations. Practical Implications: The article presents real and representative opinions of the public relations community expressing concerns and defining the directions of changes caused by the COVID pandemic. Originality/Value: The article presents the most recent and up-to-date research results on the condition of the PR industry in Poland, which is an important element of the European public relations market. The obtained research results are representative for Poland.peer-reviewe