Managing a Project of Competitive-integrative Benchmarking of Higher Educational Institutions

The proposed approach to management of a project of competitive-integrative benchmarking makes it possibleh to increase competitiveness of Ukrainian higher educational institutions. Management of projects of HEI development of this type allows us to introduce the service ecosystem of provision for qualified personnel in industry, transport, without which it is impossible to implement high technologies. Ecosystem of benchmarking of HEI is an interaction of four components: functional marketing subsystems (personnel management (People), partnership (Partnership), process management (Processes), educational services (Products).Competitive benchmarking allows us timely and clearly to identify weaknesses and shortcomings in the activity of an examined University. It is possible to develop a project of benchmarking implementation of successful experience of development and realization of competitive advantages and competencies of HEI-model, as well as to compare the activity of HEI with others.Performed analysis of activity of 14 institutions of higher education in Ukraine allowed us to comprehend the situation in the market of educational services and the level of competition. Application of instruments of process-oriented approach of benchmarking makes it possible:– to determine the best HEI for each of the proposed 4P component – marketing subsystems;– to substantiate standard strategies in each benchmarking subsystem by comparison of competitive competences of the top universities.Implementation of the proposed conceptual model of management of a project of competitive-integrative benchmarking allows adaptation of best practices of model HEIs based on partnership and cooperatio