The significance of the tourist destination of Zlatibor spatial planning

The territory of Zlatibor is known as a region of exquisite beauty, rich in natural and anthropogenic values, and as such it is a significant tourist destination. The tourism on Zlatibor started developing a long time ago, however, recently there has formed a type of settlement with tourism as its basic function, with no adequate planned development and control, which deviates from the natural and aesthetic environment, disturbing the rare and autochthonous quality of the territory. Zlatibor’s beauty has been disturbed with unplanned construction and the development of tourism which is not sustainable in the long-term. The aim of this paper is to point out to the significance of spatial planning for further development of tourism on this mountain and give suggestions on further development which would neutralise, revitalise and improve the already degraded territory. Only by managing the territory of Zlatibor properly, as a resource for tourism, will its economic, ecologic and aesthetic value increase, which will ensure a long term benefit on a local, regional and national level. [Projekat Ministarstva nauke Republike Srbije, br. 47007

CRUISERS ON THE DANUBE – THE IMPACT OF LMX THEORY ON JOB SATISFACTION AND EMPLOYEES' COMMITMENT TO ORGANIZATION

In the early 21st century, tourist cruises along the Danube River (Corridor 7) experience significant expansion. The main task of cruise companies is the satisfaction of guests, which primarily depends on employee satisfaction affected by numerous organizational factors, including the relationship between the employee and the manager as one of the most important. The aim is to examine how the exchange between leaders and followers affects job satisfaction and employee commitment to the organization, is there a connection between these variables and whether there are differences in the perception by managers and crew members. The study included 41 managers and 25 crew members of the river cruisers. Statistical techniques used in the paper are the descriptive statistics, correlation analysis and MANOVA. The results have shown a positive correlation between the LMX theory (the leader–member exchange theory), job satisfaction and commitment to the organization. Also, the results of the research have shown that there is no statistically significant difference between the perception of LMX exchange in the aspects of leaders and associates, but there is a difference in the perception of job satisfaction and commitment to the organization

THE EXAMINATION OF THE RESIDENTS’ ACTIVITIES AND DEDICATION TO THE LOCAL COMMUNITY — AN AGRITOURISM ACCESS TO THE SUBJECT

The paper deals with conceptual guidelines, basic aspects and spatial frameworks of the development of agritourism. The holistic approach, in this regard, includes the integrated and the comprehensive aspects of tourist stays in the countryside. The authors define the impact of agritourism on rural surroundings and analyze the influence of spending leisure time outside urban areas and consuming agritourism activities. Understanding the many components of agritourism is essential for future planning, management, business decisions and strategies. For success in agritourism, knowledge is necessary in many economic fields, including organization, management and marketing, among others. In addition, this article emphasizes products and services in agritourism and provides insight into the facilities and opportunities that are offered to tourists in rural areas. The research findings represent a useful tool for obtaining information about many elements of agritourism development and can serve as a relevant instrument in travel industry research or in academic investigation

Service orientation of the restaurant employees

The service orientation program developed for restaurant employees can be a competitive advantage for a restaurant operation. Service orientation has been characterized as the disposition of employees to be helpful, thoughtful, considerate, and co-operative towards customers. Customer-oriented behaviors include: helping customers; helping customers to assess their needs; offering service that will satisfy those needs; describing services accurately; avoiding deceptive manipulations; and avoiding the use of high-pressure tactics. Service orientation should be understood as a major vehicle in which managers have established differentiation among competing companies. The fact is that frontline employees (e.g. servers and bartenders) with a high degree of service orientation influence restaurant diners' perceptions of service quality and ultimately lead to diners' satisfaction and loyalty. This paper will present what the guests' expectations are, what the service orientation means and which factors have influence on employee service orientation

Model of tourism development in the region - The example from Serbian rural society

The article empathizes the studies of the effects of the international processes on economy growth, which is reflected in intensity and the direction of the tourist flows, as well as in the development of the special interests tourism. In modern studies on the development of the international tourist trends, tourism activities in rural surroundings have raised as its very increasing segment. Competition in tourism development in the region is performed powerfully, although there is often cooperation on cluster-supporting basis. Due to the characteristics of the tourism cluster, local development programs consider it as a local strategy for combating regional disparities and social inequality. The model of tourism development of the rural parts of Serbia presented in this paper shows the agglomerate tourism development in the region, which segments are generally effectively dependent on each other. Nevertheless, unsatisfactory performance of one may compromise the success of the others. Together with these, results show supporting entities in tourism divided into four groups. These are the key propositions to start an initiative for the tourism to actively participates in the overall progress of countryside. The results provide residents, tourism organizers and local authorities with relevant ideas pertaining to the potential increasing development of the region

Impact of Leadership on Innovation: Evidence from the Hotel Industry

Research Question: The paper investigated a relationship between innovation and transformational/transactional leadership, as well as the impact of these two leadership styles on innovation. Motivation: As there are small number of studies that have examined the impact of transformational and transactional leadership on innovations within the hospitality industry and in Serbia, the need for investigation is imposed. The paper draws on methodology and works of Bass and Avolio (1997), Hogan et al. (2011) and Nasution et al. (2011) which are, in this paper, applied to the context of hotel industry. The results of this study will expand theory in this field and it could be used as a significant practical guide for hotel management in order to achieve business improvement. Idea: In today's turbulent business environment the ability of the organization to innovate been the decisive factor of surviving, creating and maintaining competitive advantage on the market and also a critical factor in improving what the organization does. The aim of this research is to determine the predictive effect of transformational and transactional leadership on innovations within hotel industry in Serbia. Data: The study included 512 employees in 57 tree, four and five-star hotels in Serbia. Convenient sampling method was applied. The questionnaire used measured the attitude of the employees towards innovations and transformational and transactional leadership, as well as socio-demographic variables Tools: Data was prepared and analysed using statistical software IBM SPSS 24.0. Statistical data processing methods used in this paper are descriptive statistics, the reliability of the instrument, correlation and regression analysis. Findings: The research results show that both transformational and transactional leadership predict innovations, where transformational leadership style is a stronger predictor and better correlate with innovations. The results show that transactional leaders may also encourage innovativeness, but within the frames of the tasks already set. They can also motivate the employees by using different methods such as stimulative rewards, but that they are primarily focused on task execution. Contribution: The results can be used in making future decisions, measures and standards related to human resources management, as well as the development and promotion of innovative activities in hotels

The effect of the structure of management and employees on guest's satisfaction of restaurant products and services

The purpose of this research is to define the effects of the structure of management and employees to the guest's satisfaction in terms of quality of restaurant products and services. The methodology used for this research has been the polling of 600 guests in 30 restaurants in Belgrade during 2015. The process of measuring satisfaction was performed by monitoring the attitudes and perceptions of users in terms of quality of products and services, which marks food quality, service quality, and ambience quality and price/quality ratio. The research of educational and age structure, as well as the number of supporting staff and other workers, has been conducted. Correlation and regression analysis were performed with the aim of defining the effect of the educational structure of employees to guest's satisfaction. The results show that restaurant managers should pay special attention to educational levels of employees through regular and permanent education, as they influence the guest's satisfaction

Interdependance of innovativeness and category of a hotel: Case study of Serbian hotels sector

The introduction of the innovation in business is critical factor of the quality of the accommodation offer and the success of the hotel. Studies have shown that there is a relationship between category and innovativeness of the hotel, where the higher categories hotels have been shown to be more innovative. The aim of this study is to explore the relationship between category and innovativeness of the hotel, as well as to determine the differences in terms of innovation and types of innovation, depending on the category of the hotel. The study included 57 hotels of the first, second and third category in Serbia. The survey was conducted on a sample of 512 employees. The results of correlation analysis showed there is no corelation between the category and innovativeness of the hotel. The results of ANOVA showed that the second category hotels are more innovative than hotels with three and five stars. Statistically significant differences between the first, second and third category were found in the case of process innovation, product and service innovation and management innovation

Innovations in the hotel industry

The company's ability to innovate and utilise the advantages of innovations is the decisive factor of the survival of hotel companies in today's turbulent and unstable business environment. Modern guests expect their needs to be fulfilled as well as to exceed their expectations which is possible only if there is a continuous improvement of the offer and all activities. The aim of the paper is to point out to the importance of innovations in modern hotel business practice, point out to different ways of defining and classifying innovations as well as to show examples of the best practices in terms of introducing innovations to the hotel business