The Role Of Promotional Mix Elements In The Behavior Of Mobile Phone Recipients A Field Study On Customers Of Syriatel Cellular Communications Company In Lattakia City

This study aimed to identify the role of the promotional mix elements in the behavior of the recipients of cellular phone services dealing with Syriatel cellular communications company in Lattakia city. The researcher adopted the deductive approach as a general approach to research, The researcher distributed the questionnaire to (312) individual, and the researcher adopted in the analysis on the program SPSS 20, The results concluded that there was a significant correlation between the promotional mix elements of the company in question and the behavior of the recipients of the cellular phone customers. That is, there is an impact of the promotional mix elements (advertising, personal selling, sales promotion, public relations) on the behavior of the recipients of cellular services of the company under study, The study then made some recommendations, the most important of which were: The importance of the management of the company to the promotional mix strategies more as a factor influencing the work of the company in general, and in influencing the behavior of consumers in particular, through the following: The need to allocate significant resources to the promotional mix, and to try to coordinate between its elements in order to make it more effective by influencing the behavior of consumers, as well as the precise identification of factors influencing the behavior of the target consumer, and study them well, and then develop the appropriate promotional strategy to gain satisfaction, and achieve loyalty.هدفت هذه الدراسة إلى التعرُّف على دور عناصر المزيج التّرويجي في سلوك مُتلقيّ خدمات الهواتف الخلوية المُتعاملين مع شركة سيرياتيل للاتِّصالات الخلوية في مدينة اللاذقية, واعتمد الباحث على منهج المقاربة الاستنباطية كمنهج عام للبحث, وقام الباحث بتوزيع الاستبيان على (312) مفردة, واعتمد الباحث في تحليلها على برنامج SPSS 20, وخلصت النّتائج إلى وجود علاقة ذات دلالة معنوية بين عناصر المزيج التّرويجي للشركة محلّ الدراسة, وبين سلوك مُتلقيّ خدمات الهواتف الخلوية المُتعاملين معها؛ أيّ أنَّ هناك تأثير لعناصر المزيج التّرويجي والمتمثِّلة في (الإعلان, والبيع الشخصي, وتنشيط المبيعات, والعلاقات العامَّة) على سلوك مُتلقيّ خدمات الهواتف الخلوية للشركة محلّ الدراسة, ثم قدَّم الباحث بعض التوصيّات والتي كان من أهمّها: ضرورة اهتمام إدارة الشركة باستراتيجيات المزيج التّرويجي بشكل أكبر باعتبارها عاملاً مؤثراً في عمل الشركة بشكلٍ عام, وفي التأثير في سلوك المُستهلكين بشكلٍ خاص وذلك من خلال الآتي: ضرورة تخصيص موارد هامة للمزيج التّرويجي, ومحاولة التنسيق بين عناصره بما يجعله أكثر فاعلية بالتأثير على سلوك المُستهلكين, وكذلك التحديد الدقيق للعوامل المؤثِّرة في سلوك المُستهلك المُستهدف, ودراستها جيداً, ثم وضع الإستراتيجية التّرويجية المناسبة لكسب رضاه, وتحقيق ولاءه

Hemodynamic evaluation in patients with transposition of the great arteries after the arterial switch operation: 4D flow and 2D phase contrast cardiovascular magnetic resonance compared with Doppler echocardiography

Background: Peak velocity measurements are used to evaluate the significance of stenosis in patients with transposition of the great arteries after the arterial switch operation (TGA after ASO). 4D flow cardiovascular magnetic resonance (CMR) provides 3-directional velocity encoding and full volumetric coverage of the great arteries and may thus improve the hemodynamic evaluation in these patients. The aim of this study was to compare peak velocities measured by 4D flow CMR with 2D phase contrast (PC) CMR and the gold standard Doppler echocardiography (echo) in patients with TGA after ASO. Methods: Nineteen patients (mean age 13 +/- 9 years, range 1-25 years) with TGA after ASO who underwent 2D PC CMR and 4D flow CMR were included in this study. Peak velocities were measured with 4D flow CMR in the aorta and pulmonary arteries and compared to peak velocities measured with 2D PC CMR and Doppler echo. 2D PC CMR data were available in the ascending aorta, main, right and left pulmonary arteries (AAO/MPA/RPA/LPA) for 19/18/ 17/17 scans, respectively, and Doppler echo data were available for 13/9/6/6 scans, respectively. Peak velocities were measured with: 1) a single cross section for 2D PC CMR, 2) velocity maximum intensity projections (MIPs) for 4D flow CMR and 3) Doppler echo. Results: Significantly higher peak velocities were found with 4D flow CMR than 2D PC CMR in the AAO (p = 0.003), MPA (p = 0.002) and RPA (p = 0.005) but not in the LPA (p = 0.200). No difference in peak velocity was found between 4D flow CMR and Doppler echo (p > 0.46) or 2D PC CMR and echo (p > 0.11) for all analyzed vessel segments. Conclusions: 4D flow CMR evaluation of patients with TGA after ASO detected higher peak velocities than 2D PC CMR, indicating the potential of 4D flow CMR to provide improved stenosis assessment in these patients

Feasibility of Refining Arab Oil Share Locally and Transporting It To Western European Market

This thesis is being archived as a Digitized Shelf Copy for campus access to current students and staff only. We currently cannot provide this open access without the author's permission. If you are the author of this work and desire to provide it open access or wish access removed please contact the Wahlstrom Library to discuss permission.The importance of oil to the Arabic Countries is self-evident. At present those countries receive a share of the proceeds as their compensation for these important resources. This theses analyzes the problems and opportunities the Arabic Countries would face if they refined and/or marketed directly a share of the oil produced from their lands. The analysis shows that such is economically feasible. Political, financial, social and other considerations of such a plan are discussed