Studying the Effects of Visual Movement on Creativity

Many studies have shown that physical activity, especially walking, tends to stimulate certain cognitive functions, including divergent creativity. The objective of this study was to understand whether some of this gain comes from the perception of movement, and not merely physical activity itself. 32 participants carried out divergent and convergent creativity tasks in a virtual reality environment consisting of a train inside a tunnel, while wearing a HeadMounted-Display (HMD). For half of the participants, the virtual train was running, and they could therefore see tunnel lamps passing by through the windows. For the other half, the train was stationary. The results of this study indicate that participants perform better at tasks that require divergent creativity when the virtual environment is moving than when it is at a standstill. These results lead to recommendations for the design of tools and environments for meetings and creativity workshops