High school textbooks in turkey from teachers’ and students’ perspectives: The case of history textbooks

This study investigates how teachers and students assess the textbooks they use in history courses at. the high school level in Turkey. Through a survey questionnaire, teachers and students were asked their perceptions of the textbooks. Then a sub-sample of the teachers and students were interviewed to collect more in-depth data on their assessment of the textbooks. The results indicated that the textbooks assist the teacher in instructional planning and in preparing exams, and help the students deal with the content. However, both teachers and students point to problems in textbooks in terms of their physical aspects, content presentation and organization, language, teaching and learning aids, and their impact on students. The textbooks focus mostly on transmission of knowledge, and they are found ineffective in leading students to read the information with interest and develop an understanding of the content area. They are found ineffective in developing students' thinking skills and positive attitudes toward the subject

Looking in through Outdoor: A Socio-Cultural and Historical Perspective on the Evolution of Advertising Humour

This study examines the evolving acceptance and use of humour in advertising over the past century. Sociologists point to humour as an expression of the macro-societal mood. Consistent with this thesis, we analyse two data sets of outdoor advertisements that span over 100 years. We use a socio-cultural and historical perspective to understand the underlying drivers and changes in humour use at both the macro-cultural level and at the micro-industry level in the US. The results reveal the contextual interplay that led to changes in the acceptance of humorous advertisements as well as the evolution of humour styles and elements