The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals

This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing the questionnaire to 155 audiences at the Java Jazz Music Festival, firstly with convenience sampling and then snowballing sampling approach. The analysis of data was executed with Structural Equation Modeling (SEM). The result shows the sponsor-event congruence variable has a positive impact toward brand image and attitudes toward the brand sponsor. Brand Image also has a positive impact toward purchase intention; in contrary attitudes toward the brand do not have a positive purchase intention. With those results, to increase the sponsorship effectiveness, the role of congruency is very significant in the sponsorship event. Congruency is a key influencer to trigger the sponsorship effectiveness. Congruency between the event and the sponsor is able to boost up the brand image and bring out favorable attitudes towards the brand for the success of marketing communication programs, particularly sponsorship. In addition to it, image transfer gets higher due to the congruency existence (fit) between sponsor and event and directs the intention creation to buy sponsor brand product/service (purchase intention). In conclusion, sponsor-event congruence has effect on consumer responds toward sponsorship, either on the cognitive level, affective and also behavior

Bottlenecks in the prediction of regioselectivity of [4 + 2] cycloaddition reactions: an assessment of reactivity descriptors

B3LYP/6-31G(d) calculations were performed to obtain all the transition states and products for the 128 distinct reaction channels of Diels-Alder reactions by taking all possible combinations from a series of dienes (1N-a, 1N-b, 2N, 1P-a, 1P-b, 2P, 1O, 1S) and dienophiles (NE, PE, OE, SE, AE, OHE, MeE, CNE). The predictive ability of the values to gauge the regioselectivity of the putative [4 + 2] cycloaddition reactions is analysed. No correlation is obtained between the reaction energies and activation energies. The extent of asynchronicity is measured based on the bond order analysis. DFT-based descriptors such as the local softness (sk+ and sk−), Fukui function indices (fk+ and fk−), global electrophilicity index (ω) and local electrophilicity index (ωk) were found to be better than the conventional FMO predictions

EVALUATION OF ADENOIDS BY ORONASAL AND NASAL SPIROMETRY

Objectives: The main aim of this study is to compare the oronasal and nasal spirometry among adenoid hypertrophy children before and after surgery.Methods: A total of 40 healthy and 40 adenoid hypertrophy children were recruited for this study with the age range from 6 to 15 years. All the children were examined by two measurements (1) oronasal spirometry and (2) nasal spirometry. Forced vital capacity (FVC), forced expiratory volume in 1 s (FEV 1), FEV 1/FVC%, forced expiratory time (FET), peak expiratory flow rate, peak inspiratory flow rate (PIFR), and forced expiratory flow (FEF)25-75, FEF25%, FEF50%, FEF75%, FIF25%, FIF50%, and FIF75% were recorded.Results: All the parameters were significantly reduced in adenoid hypertrophy by nasal spirometry when compared to oronasal spirometry. FEV1/ FVC% was insignificant from oral to nasal values among adenoid hypertrophy in both the sexes. FET can act as an indicator for upper airway obstruction which shown significantly in adenoid hypertrophy but insignificant among control and adenoidectomy. Inspiratory parameters also had shown more variation in nasal than oronasal spirometry.Conclusion: Significant differences were found in many parameters between oronasal and nasal spirometry among adenoids and adenoidectomy. Nasal spirometry is a portable one, simple, and less cost-effective and so it can be used to determine the obstruction in the nose nasopharynx region

Makna Obesitas

Obesitas adalah gangguan medis yang ditandai oleh adanya penimbunan lemak dalam tubuh sebagai akibat dari ketidakseimbangan antara energi yang masuk dan energi yang keluar. Penyebab obesitas bersifat multifaktorial, yakni dari adanya hubungan antara faktor biologis, psikologis, dan faktor sosial atau lingkungan. Obesitas memberi beberapa dampak bagi individu yang mengalaminya. Dampak fisik membuat individu obesitas berisiko terkena penyakit kronis, dampak sosial membuat individu rentan terkena stigma negatif dari masyarakat, dan dampak psikologis dapat menimbulkan perasaan negatif seperti kecemasan, rasa malu, serta memiliki gambaran diri yang buruk. Semua yang dialami individu terkait dengan keadaan obesitasnya memberikan pengalaman, baik menyenangkan maupun tidak menyenangkan. Penilaian individu terhadap pengalamannya memberikan pemaknaan tersendiri bagi individu tersebut. Tujuan penelitian ini adalah untuk mendeskripsikan makna obesitas pada wanita dewasa awal yang mengalami obesitas.Penelitian ini menggunakan metode fenomenologi, karena fokus fenomenologi adalah memahami makna dari suatu peristiwa dan pengaruhnya terhadap individu. Subjek penelitian terdiri dari tiga wanita dewasa awal. Metode pengumpulan data menggunakan wawancara semi terstruktur dengan didukung oleh materi audio. Metode analisis data dalam penelitian ini menggunakan Interpretative Phenomenological Analysis (IPA) dari Smith.Hasil penelitiann menunjukkan bahwa makna obesitas bagi ketiga subjek adalah: obesitas memberi dampak bagi keadaan fisik, obesitas membuat subjek mendapat perlakuan kurang menyenangkan dari orang lain, obesitas memunculkan perasaan-perasaan negatif, obesitas memunculkan pandangan negatif terhadap tubuh, serta obesitas mendorong USAha untuk menyesuaikan diri

Complementation of soluble phosphofructokinase activity in yeast mutants

We describe here the genetic and biochemical analyses of two classes of mutations in the soluble phosphofructokinase (PFK I) of Saccharomyces cerevisiae: those leading to the loss of activity and those giving rise to a kinetically altered enzyme. Complementation and allele-testing between these two classes of mutants show that loss of enzyme activity in vitro can come about not only by mutations in the catalytic subunit but also in the regulatory subunit. Also, a mutation in the catalytic subunit can give rise to an enzyme altered in its kinetic properties in a manner phenomenologically similar to that caused by a mutation in the regulatory subunit. The results of the complementation studies in diploids suggest that, in spite of their distinct functions, both the subunits are essential for activity to be detected in vitro. This is confirmed by the reconstitution of an active PFK I enzyme by mixing cell-free extracts of two complementing parents, each of which lacks the enzyme activity. PFK activity appears in the mixture, reaching a maximum value of 60–100% of that of the diploid in 15–30 min at 24°C. Unlike the catalytic subunit which exists in various multimeric states in cell-free extracts of the mutant bearing only this subunit, the regulatory subunit exists largely as a monomer in a mutant devoid of the catalytic subunit. The reconstituted enzyme, however, is indistinguishable from that of the wild type, as analysed by sedimentation studies and Western blot analysis, demonstrating that only the heteromeric complex of the two subunits is active, while neither of the individual subunits displays activity in vitro

Forensic Technique for Detection of Image Forgery

Todays digital image plays an important role in all areas such as baking, communication, business etc. Due to the availability of manipulation software it is very easy to manipulate the original image. The contents in an original image can be copy-paste to hide some information or to create tampering. The new area introduces to detect the forgery is an image forensic. In this paper proposes the new image forensic technique to detect the presence of forgery in the compressed images and in other format images. The proposed method is based on the no subsampled contoured transform (NSCT). The proposed method is made up of three parts as preprocessing, nsct transform and forgery detection. The proposed forensic method is flexible, multiscale, multidirectional, and image decomposition is shift invariant that can be efficiently implemented via the à trous algorithm. The proposed a design framework based on the mapping approach. This method allows for a fast implementation based on a lifting or ladder structure. The proposed method ensures that the frame elements are regular, symmetric, and the frame is close to a tight one. The NSCT compares with and dct method in this paper

Analisis Faktor-Faktor Yang Mempengaruhi Rasio Pembayaran Dividen Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia

This research aims to examine the factors that affect company’s dividend payout ratio in context of Indonesia. The object of this research are companies listed on Indonesia Stock Exchange (BEI) in the period from 2009 to 2013. The companiesused as a sample in this study is companies that regularly pay dividend for five years. This research used purposive sampling method, sample that meet the criteria are 20 firms or 100 observations data.The results of this study are firm size andprofitability is positive significant influence, cash flow is negative significant influence, and corporate tax, growth in sales, financial leverage, and market to book value is not significant